I recently visited a website I had never been to before because I needed an image. Naturally, I was presented with the “We care about your privacy, accept cookies” dialog.

This website was different, however, in that it provided a list of every company they share your data with, with toggle switches to accept or reject, plus a link to each company’s privacy policy.

You can set consent preferences for each individual third-party company below. Expand each company list item to see what purposes they use data for to help make your choices. In some cases, companies may disclose that they use your data without asking for your consent, based on their legitimate interests. You can click on their privacy policies for more information and to opt out.

By interacting over time with that particular website, I would be sharing data about my activity with these companies:

A Million Ads Limited, A.Mob, Accelerize Inc., Accorp Sp. z o.o., Active Agent AG, Acuityads Inc., Ad Unity Ltd, ad6media, Adacado Technologies Inc. (DBA Adacado), ADARA MEDIA UNLIMITED, AdClear GmbH, AdColony, Inc., AddApptr GmbH, AdDefend GmbH, AdElement Media Solutions Pvt Ltd, Adello Group AG, Adelphic LLC, Adevinta Spain S.L.U., Adform A/S, Adhese, adhood.com, Adikteev / Emoteev, Adimo, ADITION technologies AG, Adkernel LLC, Adledge, Adloox SA, Adludio Ltd, ADMAN – Phaistos Networks, S.A., ADman Interactive SL, AdMaxim Inc., Admedo Ltd, admetrics GmbH, Admixer EU GmbH, Admotion SRL, Adnami Aps, Adobe Advertising Cloud, Adobe Audience Manager, Adprime Media Inc., ADRINO Sp. z o.o., adrule mobile GmbH, Adserve.zone / Artworx AS, Adsolutions BV, AdSpirit GmbH, adsquare GmbH, Adssets AB, AdsWizz Inc., Adtelligent Inc., AdTheorent, Inc, AdTiming Technology Company Limited, ADUX, advanced store GmbH, ADventori SAS, Adverline, ADYOULIKE SA, Aerserv LLC, Affectv Ltd, affilinet, Affle International, Alive & Kicking Global Limited, Alliance Gravity Data Media, Amobee, Inc., AntVoice, Apester Ltd, AppNexus Inc., Arcspire Limited, Arkeero, ARMIS SAS, Arrivalist Co., ATG Ad Tech Group GmbH, Audience Trading Platform Ltd., AudienceProject Aps, Audiens S.r.l., audio content & control GmbH, Automattic Inc., Avazu Inc., Avid Media Ltd, Avocet Systems Limited, Axel Springer Teaser Ad GmbH, Azerion Holding B.V., B2B Media Group EMEA GmbH, Bandsintown Amplified LLC, Bannerflow AB, Beachfront Media LLC, Beemray Oy, BeeswaxIO Corporation, BEINTOO SPA, BeOp, Better Banners A/S, Bidmanagement GmbH, bidstack ltd, BIDSWITCH GmbH, Bidtellect, Inc, BidTheatre AB, Bigabid Media Ltd, BILENDI SA, Bit Q Holdings Limited, BLIINK SAS, Blis Media Limited, Blue, Blue Billywig BV, Bmind a Sales Maker Company, S.L., Bombora Inc., Bounce Exchange, Inc, Brand Metrics Sweden AB, Browsi Mobile Ltd, Bucksense Inc, BusinessClick, Cablato Limited, Capitaldata, Captify Technologies Limited, Celtra, Inc., Centro, Inc., CerebroAd.com s.r.o., ChannelSight, Chargeads, CHEQ AI TECHNOLOGIES LTD., Clicksco Digital Limited, Clipcentric, Inc., Cloud Technologies S.A., Codewise Sp. z o.o. Sp. k, Collective Europe Ltd., Collective, Inc. dba Visto, Colpirio.com, Comcast International France SAS, Commanders Act, communicationAds GmbH & Co. KG, comScore, Inc., Confiant Inc., Connatix Native Exchange Inc., ConnectAd Realtime GmbH, Consumable, Inc., Contact Impact GmbH, Converge-Digital, Conversant Europe Ltd., Crimtan Holdings Limited, Criteo SA, Cuebiq Inc., Cxense ASA, Cybba, Inc., Cydersoft, Czech Publisher Exchange z.s.p.o., D-Edge, Dailymotion SA, Dataxu, Inc., DeepIntent, Inc., DEFINE MEDIA GMBH, Delta Projects AB, Demandbase, Inc., Densou Trading Desk ApS, Digilant Spain, SLU, Digital Control GmbH & Co. KG, Digital East GmbH, digitalAudience, DIGITEKA Technologies, Digitize New Media Ltd, DigiTrust / IAB Tech Lab, district m inc., DoubleVerify Inc.​, Dr. Banner, Drawbridge, Inc., dunnhumby Germany GmbH, Duplo Media AS, Duration Media, LLC., DynAdmic, Dynamic 1001 GmbH, EASYmedia GmbH, Effiliation, Emerse Sverige AB, emetriq GmbH, EMX Digital LLC, Etarget SE, Eulerian Technologies, Exactag GmbH, Exponential Interactive, Inc, Eyeota Ptd Ltd, Ezoic Inc., Fidzup, Fifty Technology Limited, Flashtalking, Inc., FlexOffers.com, LLC, Forensiq LLC, FORTVISION, Free Stream Media Corp. dba Samba TV, Fusio, Fyber, Gamned, Gamoshi LTD, GDMServices, Inc. d/b/a FiksuDSP, Gemius SA, Genius Sports Media Limited, Getintent USA, inc., GlobalWebIndex, Go.pl sp. z o.o., Goldbach Group AG, Golden Bees, Goodway Group, Inc., GP One GmbH, GRAPHINIUM, Greenhouse Group BV (with its trademark LemonPI), GroupM UK Limited, GumGum, Inc., Haensel AMS GmbH, Happydemics, hbfsTech, HIRO Media Ltd, Hivestack Inc., Hottraffic BV (DMA Institute), Hybrid Adtech GmbH, ID5 Technology SAS, IgnitionAi Ltd, IgnitionOne, Illuma Technology Limited, Impactify, Impression Desk Technologies Limited, Improve Digital International BV, Index Exchange, Inc., INFINIA MOBILE S.L., InMobi Pte Ltd, INNITY, Innovid Inc., Inskin Media LTD, Instinctive, Inc., Instreamatic inc., InsurAds Technologies SA., Integral Ad Science, Inc., Intent Media, Inc., Intercept Interactive Inc. dba Undertone, Internet BillBoard a.s., Intowow Innovation Ltd., INVIBES GROUP, iotec global Ltd., IPONWEB GmbH, Jaduda GmbH, Jampp LTD, Jivox Corporation, Join, Jointag S.r.l., Justpremium BV, Kairos Fire, Kayzen, Keymantics, Knorex Pte Ltd, Kochava Inc., Kubient, KUPONA GmbH, LBC France, Leadplace – Temelio, LeftsnRight, Inc. dba LIQWID, Leiki Ltd., LEMO MEDIA GROUP LIMITED, LifeStreet Corporation, Liftoff Mobile, Inc., Ligatus GmbH, Linicom, LiquidM Technology GmbH, Little Big Data sp.z.o.o., Liveintent Inc., LiveRamp, Inc., LKQD, a division of Nexstar Digital, LLC., Localsensor B.V., Location Sciences AI Ltd, LoopMe Ltd, LotaData, Inc., Lotame Solutions, Inc., Lucid Holdings, LLC, M32 Connect Inc, Madington, Madison Logic, Inc., MADVERTISE MEDIA, mainADV Srl, MAIRDUMONT NETLETIX GmbH&Co. KG, Marfeel Solutions S.L, Market Resource Partners LLC, Maximus Live LLC, Maytrics GmbH, mbr targeting GmbH, McCann Discipline LTD, Media.net Advertising FZ-LLC, MediaMath, Inc., mediarithmics SAS, Mediasmart Mobile S.L., Meetrics GmbH, MGID Inc., Mindlytix SAS, MiQ, Mirando GmbH & Co KG, MISSENA, mobalo GmbH, Mobfox US LLC, Mobile Journey B.V., Mobile Professionals BV, Mobilewalla, Inc., Mobsuccess, Mobusi Mobile Advertising S.L., My6sense Inc., Myntelligence Limited, N Technologies Inc., Nano Interactive GmbH, Nativo, Inc., Near Pte Ltd, Neodata Group srl, NEORY GmbH, Netsprint SA, NetSuccess, s.r.o., netzeffekt GmbH, NEURAL.ONE, Neustar on behalf of The Procter & Gamble Company, Neustar, Inc., News and Media Holding, a.s., NEXD, NextRoll, Inc., Nielsen Marketing Cloud, Norstat Danmark A/S, Noster Finance S.L., Notify, nugg.ad GmbH, numberly, Oath (EMEA) Limited, Ogury Ltd., On Device Research Limited, OneTag Ltd, Onfocus (Adagio), Online Solution Int Limited, Onnetwork Sp. z o.o., Ooyala Inc, OpenX, Opinary GmbH, Optomaton UG, Oracle, Oracle AddThis, Orion Semantics, ORTEC B.V., Otto (GmbH & Co KG), Outbrain UK Ltd, PaperG, Inc. dba Thunder Industries, Parsec Media Inc., Passendo ApS, Perform Media Services Ltd, Permodo GmbH, Permutive Ltd., Permutive Technologies, Inc., Pexi B.V., pilotx.tv, Pixalate, Inc., PIXIMEDIA SAS, Platform161, Playbuzz Ltd., PLAYGROUND XYZ EMEA LTD, plista GmbH, Pocketmath Pte Ltd, Polar Mobile Group Inc., PowerLinks Media Limited, Predicio, PREX Programmatic Exchange GmbH&Co KG, Programatica de publicidad S.L., Proxi.cloud Sp. z o.o., PROXISTORE, PUB OCEAN LIMITED, Publicis Media GmbH, Publishers Internationale Pty Ltd, PubMatic, Inc., PubNative GmbH, PulsePoint, Inc., Purch Group, Inc., PurposeLab, LLC, Qriously, Quantcast International Limited, Qwertize, R-Advertising, R-TARGET, Radio Net Media Limited, Rakuten Marketing LLC, Readpeak Oy, Realeyes OÜ, realzeit GmbH, ReigNN Platform Ltd., Relay42 Netherlands B.V., remerge GmbH, Research and Analysis of Media in Sweden AB, Research Now Group, Inc, Revcontent, LLC, Reveal Mobile, Inc, RevLifter Ltd, Rezonence Limited, RhythmOne, LLC, Rich Audience, RMSi Radio Marketing Service interactive GmbH, Rockabox Media Ltd, Rockerbox, Inc, RockYou, Inc., Roq.ad GmbH, RTB House S.A., RTK.IO, Inc, RUN, Inc., salesforce.com, inc., Samba TV UK Limited, Sanoma Media Finland, Scene Stealer Limited, Schibsted Norge AS, Schibsted Product and Tech UK, Seeding Alliance GmbH, Seedtag Advertising S.L, Seenthis AB, Sellpoints Inc., Semasio GmbH, Seznam.cz, a.s., ShareThis, Inc., Sharethrough, Inc, SheMedia, LLC, Shopalyst Inc, Shopstyle, ShowHeroes GmbH, Sift Media, Inc, Signal Digital Inc., Signals, Simplifi Holdings Inc., SINGLESPOT SAS, Sirdata, Sizmek, Skaze, Skimbit Ltd, SlimCut Media SAS, Smaato, Inc., Smadex SL, Smart Adserver, Smart Traffik, Smartclip Hispania SL, smartclip Holding AG, Smartme Analytics, Smartology Limited, SMARTSTREAM.TV GmbH, SmartyAds Inc., Smile Wanted Group, Snapsort Inc., operating as Sortable, Social Tokens Ltd., Sojern, Inc., Solocal, Somo Audience Corp, Sonobi, Inc, Soundcast, Sourcepoint Technologies, Inc., Sovrn Holdings Inc, Spolecznosci Sp. z o.o. Sp. k., Sportradar AG, Spot.IM Ltd., Spotad, SpotX, StackAdapt, StartApp Inc., Steel House, Inc., Ströer Mobile Performance GmbH, Ströer SSP GmbH, Sub2 Technologies Ltd, Sublime, SunMedia, Switch Concepts Limited, SYNC, TabMo SAS, Taboola Europe Limited, TACTIC™ Real-Time Marketing AS, Tapad, Inc., Tapjoy, Inc., TAPTAP Networks SL, TARGETSPOT BELGIUM SPRL, Teads, Tealium Inc, Teemo SA, Telaria, Inc, Telecoming S.A., Telefonica Investigación y Desarrollo S.A.U, Teroa S.A., The ADEX GmbH, The Kantar Group Limited, The MediaGrid Inc., The Ozone Project Limited, The Reach Group GmbH, The Rubicon Project, Inc., The Trade Desk, Think Clever Media, Thirdpresence Oy, Timehop, Inc., TimeOne, Totaljobs Group Ltd, Tradedoubler AB, Tradelab, SAS, TradeTracker, travel audience GmbH, TreSensa, Inc., Triapodi Ltd., Triboo Data Analytics, TripleLift, Inc., Triton Digital Canada Inc., TrueData Solutions, Inc., Tunnl BV, Turbo, twiago GmbH, UberMedia, Inc., ucfunnel Co., Ltd., Underdog Media LLC, Unruly Group Ltd, uppr GmbH, Uprival LLC, usemax advertisement (Emego GmbH), Vdopia DBA Chocolate Platform, Ve Global, VECTAURY, Venatus Media Limited, Vibrant Media Limited, video intelligence AG, Video Media Groep B.V., Video Reach, Vidoomy Media SL, ViewPay, Viralize SRL, Visarity Technologies GmbH, Vuble, WebAds B.V, Webedia, WebMediaRM, WEBORAMA, Welect GmbH, WhatRocks Inc., Whenever Media Ltd, White Ops, Inc., Widespace AB, Wizaly, X-Mode Social, Inc., xAd, Inc. dba GroundTruth, YellowHammer Media Group, Yieldlab AG, Yieldlove GmbH, Yieldmo, Inc., Yieldr UK, YOC AG, Yormedia Solutions Ltd, ZBO Media, Zemanta, Inc., zeotap GmbH, Zeta Global, Ziff Davis LLC, ZighZag

Most of these companies make their money by getting you to look at advertisements. Most of them will happily share your data with anyone who has two coppers to rub together. Many of these companies use your data without your permission, and many times if you share your location with one website, you’re sharing it with countless others.

The conclusion in today’s world is unavoidable. Even if we are paying for the service, we are essentially the product.

They know what we’re watching. They know what we like. They know where we are. We cannot escape.

The drums. The drums in the deep. They are coming…¹

The Old Wolf has Spoken

¹ This is a bit of sensationalistic hyperbole, in case you weren’t sure. Most people who use the Internet are aware that their browsing habits are being tracked so that companies can serve them ads that are more likely to generate sales. But the more I think about it, the more disturbing it does become; the concept of “privacy” on the web is essentially a non-entity. If you want privacy, get off the Internet altogether.