Keen and on-point video discussion about the psychology of Trump voters by “jayneconverse3,” self-described “Political junkie, history teacher, disgusted American.” The original video is here, in case you’d like to listen to her.
I’ve been dying to dig into this. I’ve been asking myself why Trump’s followers can’t see reality. So I did my research, and I’m going to share it with you.
Let’s talk about the psychology behind the Trump Cult, because that’s what it is. It’s not a normal political movement anymore, it’s a cult of peronality and if we want to fight it, we have to understand it. So, let’s break it down.
First, Trump doesn’t offer policies, he offers identity. He’s not popular because of what he does, but because of what he represents. To many of his followers, he’s a walking, talking middle finger to a system they believe has failed them.¹
They see him as “their guy,” not because he’s honest, not because he helps them, but because he talks like them, rages like them, and punches the people they’ve been told to blame for everything.²
In psychology, there’s a term for this: “Identity fusion.” It’s when your personal identity becomes fused with your group or leader. That’s why criticism of Trump feels like a personal attack to his supporters. It’s not just “he’s being criticized,” it’s “I’m being criticized.”
Second, he offers revenge, not solutions. He doesn’t promise to fix healthcare, or raise wages, or protect your rights; he promises to go after “them.” Whether it’s immigrants, the press, Black activists, LGBTQ people, liberals, college students, elites, anyone outside the tribe… that’s classic authoritarianism.
Give people a sense of loss, tell them who stole it, then promise to make them pay. And to some people, that rage, that promise of vengeance is more emotionally satisfying than actual policy. It doesn’t fix their problems, but it feels like power.
Third: People crave order, and Trump promises strength. When institutions fail, when you don’t trust the media, the courts, elections, schools³, you start to look for a savior: Someone who says, “Only I can fix it.” That’s why Trump acts like a strong man. He creates the crisis, then sells himself as the only one tough enough to stop it. He’s done that over and over and over again. He’s not leading a movement, he’s leading a dependency.
Fourth: His follwers are trapped in an information bubble. They don’t just believe lies, they live inside them. Fox News, MAGA influencers, far-right churches, Trump’s own app Truth Social is a closed-loop ecosystem that tells them every day, “The elites hate you, the media lies, only Trump tells the truth.” ⁴ This is called “epistemic closure.” It’s cult logic. If Trump says it, it’s true. If the world says otherwise, the world is lying.
And then fifth: Shame is too powerful, so they double down, just like Trump does. Some Trump supporters know deep down that they’ve been conned. They’ve seen the cruelty, the corruption, the chaos, but they’ve already invested years of their identity into defending him.⁵ To walk away now would mean confronting shame, losing their community, admitting they were wrong, and that’s terrifying to them, so instead they dig in deeper.
And finally, and this one matters, Trump makes them feel seen. He tells them, “They’re not after me, they’re after you. I’m just in the way.” That line is emotional manipulation, but it works… because for millions of people who feel ignored, dismissed, mocked by elites, Trump says, “You matter. You’re not crazy, they are.” He gives them belonging, and in a country where loneliness is rising and inequality is everywhere, belonging is everything.
So when people ask, “Why do people love him? Why would they follow him off a cliff?” it’s not just politics, it’s psychology, it’s identity, and it’s fear. This is deliberate. Trump didn’t create the cult, he just saw the cracks in our society and weaponized them.
But here’s the thing: not everyone in that cult is unreachable. Some are too far gone, but others are on the edge, quiet, doubting, hurting. We don’t get them back with facts, we get them back by offering something Trump never will: real community, real care, and real solutions. Because people don’t join cults when they are happy and secure. They join when they are scared, isolated, and desperate for meaning.
So here’s your call to action: Keep speaking truth, keep exposing the con, and when you can, offer people a way out that doesn’t begin with shame, but with dignity. This fight isn’t just about defeating Trump, it’s about breaking the spell and building something better in it’s place. That’s how we get them in, that’s how we get them to abandon him.
Let’s do it.
There is one other thing I would like to add to this salient analysis, and that’s a mini-essay by someone who goes by the handle “xenophonsXyphos.” It dovetails nicely with what Ms. Jayne has said above, and really should be considered if we want to understand the mentality of the MAGA cult. Their statement has been mildly censored for a family-friendly audience:
You all don’t get it. I live in Trump country, in the Ozarks in southern Missouri, one of the last places where the KKK still has a relatively strong established presence. They don’t care what he does. He’s just something to rally around and hate liberals, that’s it, period. He absolutely realizes that and plays it up, they love it, he knows they love it, and the fact that people act like it’s anything other than that just proves that liberals are idiots, all the more reason for high fives all around.
If you keep getting caught up in why do they not realize blah blah blah and how can they still back him after blah blah blah, you are not understanding what is the underlying motivating factor of his support. It’s much it. 🤬 liberals, that’s pretty much it.
Have you noticed he can do pretty much anything imaginable and they’ll explain some way that rationalizes it that makes zero logical sense? Because they’re not even keeping track of any logical narrative, it’s irrelevant, 🤬 liberals is the only relevant thing, trust me, I know first hand what I’m talking about. That’s why they just laugh at it all, because you all don’t even realize they really truly don’t give a 🤬 about whatever the conversation is about, it’s just a side-mission story that doesn’t really matter anyways. That’s all just trivial details the economy, health care, whatever. 🤬 liberals.
Look at the thing with not wearing the masks. I can tell you what that’s about. It’s about exposing fear. They’re playing chicken with nature and whoever flinches just moved down their internal pecking order, one step closer to being a liberal.
You gotta understand the one core value that they hold above all others is hatred for what they consider weakness, because that’s what they believe strength is, hatred for weakness. And I mean passionate, sadistic hatred. And I’m not exaggerating. Believe me. Sadistic, passionate hatred, and that’s what proves they’re strong, their passionate hatred for weakness. Sometimes they lump in vulnerability, a compromised circumstance, or an overwhelming circumstance in their with weakness, too, because people tend to start humbling themselves when they’re in those circumstances and that’s an obvious sign of weakness.
Kindness = weakness. Honesty = weakness. Compromise = weakness. They consider their very existence to be superior every way to anyone who doesn’t hate weakness as much as they do. They consider liberals to be weak people that are inferior, almost a different species, and the fact that liberals are so weak is why they have to unite in large numbers, which they find disgusting, but it’s that disgust that is a true expression of their natural superiority.
Go ahead and try to have a logical, rational conversation with them though. Just keep in mind what I said here and think about it.
The Old Wolf has spoken.
Footnotes
¹ Much of that belief stems from 60 years of GOP disinformation and jingoism from people like Nixon, Reagan, Newt Gingrich, Rush Limbaugh, and others.
² From a New York Times article on Jackson County Florida: “A few miles away, another prison employee, Crystal Minton, accompanied her fiancé to a friend’s house to help clear the remnants of a metal roof mangled by the hurricane. Ms. Minton, a 38-year-old secretary, said she had obtained permission from the warden to put off her Mississippi duty until early February because she is a single mother caring for disabled parents. Her fiancé plans to take vacation days to look after Ms. Minton’s 7-year-old twins once she has to go to work.The shutdown on top of the hurricane has caused Ms. Minton to rethink a lot of things.”I voted for him, and he’s the one who’s doing this,” she said of Mr. Trump. “I thought he was going to do good things. He’s not hurting the people he needs to be hurting.”
This is representative of the mindset of many Trump voters: He needs to hurt Democrats and Liberals.
³ See Footnote 1
⁴ This meme has been circulating for some time, but it says basically the same thing.
⁵ In Economics, this is called the “sunk cost fallacy.”
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