Winston Rowntree (a pseudonym for a breathtakingly perceptive and gifted cartoonist) advertises over at Subnormality! that he has provided “Comix with too many words since 2007.” One of my favorite examples is “The Mission.”

His creations are almost always terribly verbose – and worth reading, every whit, every jot, every tittle.

But I think this advertising copy for Colgate goes over the top – and while clever, as its only purpose is to hawk product and not entertain or inspire or prod people into thinking about the reasons for their existence or how to make the world a better place, it doesn’t measure up to Subnormality’s standard of excellence.

But here it is, just because it’s weird.

The Old Wolf has spoken.