Austria: Travel Posters

In simpler times, travel was fun, exciting, and romantic. Compared with today, when any part of the world is accessible to those with a little money, a high tolerance for discomfort, and a willingness to be violated by the petty thugs of the TSA, potential travelers of a day gone by would amuse themselves with stereopticons at parties and dream of the leisurely exploration of exotic locations.

Stereopticion

Vienna, Karlskirche. Cross your eyes until the images come together for a stereo view.

Even travel posters were works of art, designed to evoke images of romance, comfort, and sights never-before-seen.  The following posters promoting travel to Austria were created mostly in the years leading up to World War II, before the Anschluß. They depicted Austria as a cheap and picturesque travel destination, which it was. After the depredations of the war, Austria rebuilt itself from the ashes and remained a popular destination – cheaper than other high-profile areas like Paris, Rome, or Geneva because of its relative obscurity. Even as late as 1971, when I traveled through the country with a friend, it was insanely cheap:

This Gasthof in Lofer cost us $4.00 for the night – breakfast included.

And this was the view…

Modern travel posters employ high-resolution photography, but somehow they don’t quite capture the imaginative aspect of travel that existed before the days of mass media and digital everything.

Edit: Snow bunnies. Has anyone thought about what it would be like to do a faceplant with a pipe in your mouth? That wouldn’t be terribly gemütlich, if you ask me.

The Old Wolf has spoken.

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