For a smile that glows in the dark!

Doramad Radioactive Toothpaste (ca. 1940-1945)


Found at the Health Physics Historical Instrumentation Collection

Doramad radioactive toothpaste was produced during World War II by Auergesellschaft of Berlin. The same company founded by Carl Auer von Welsbach who invented the gas lantern mantle!
A gamma spectroscopy analysis did reveal trace quantities of thorium, but the levels are too low to be detected with a simple hand-held survey meter.


Tales from the Atomic Age

Paul W. Frame

Alsos and the Nazi Thorium

This story is adapted from the book Alsos, written by Samuel Goudsmit, H. Schuman Inc., New York, 1947. It appeared in the December 1996 issue of the Health Physics Society Newsletter.

In the early 1940s, the U.S. was at war and extraordinary efforts were underway to build an atomic bomb. The government even went so far as to confiscate the uranium oxides used by ceramics manufacturers to produce red/orange glazes. More than a few collectors must have been upset at the disruption in their supply of red dinnerware. Still, sacrifices were required. Similar confiscations occurred in occupied Europe to supply the Nazi A-bomb project, and keeping track of Germany’s atomic research was an allied intelligence effort code-named Alsos (the Greek word for grove, as in General Leslie Groves).

In the fall of 1944, the Alsos team learned that Auer Gesselshaft, a German chemical company involved in securing and processing uranium, had taken over the French company Terres-Rares during Nazi occupation. Ominously, Auer had shipped Terres-Rares’ massive supply of thorium to Germany. That the Germans wanted thorium suggested that their atomic research was further advanced than previously thought. Shortly after Paris was liberated, the Alsos team converged on the Terres-Rares office. They found it empty. Petersen, the Auer company chemist involved in securing the uranium and thorium supplies, had fled the allied advance (in Now It Can Be Told, Leslie Groves gives this man the name Jansen).

Petersen had gone to a town on the French-German border searching for some missing railroad cars carrying the thorium. And, as luck would have it, the area was captured by the allies shortly after Petersen arrived. Alsos had their first prisoner—and a suitcase bulging with documents! Among these was a dossier on a businesswoman who plied the world’s oldest profession sur les rues de Paris. Petersen’s explanation for having the dossier was that the woman had charged him an exorbitant 3000 francs although “in Berlin . . . it is only seven marks and a half per fling.” He said he was hoping to contact the proper authorities (whoever they would be) to recover some of his money. When the Alsos investigators took to the streets, they found that all aspects of Petersen’s implausible story proved true. However, the suitcase’s most shocking document revealed that Petersen had recently visited Hechingen, a town rumored to be a center for atomic research. Later it would be learned that the Germans had a lab there with an isotope separation unit and, in a nearby cave, an experimental pile. When the site was eventually captured, a ton and a half of metallic uranium cubes from the pile (likely produced by the Auer company) were found buried in a nearby field. Petersen’s explanation for his trip to Hechingen: he was visiting his mother (no doubt seeking advice on how to recover his 3000 francs). Darn thing was, his mother actually lived there.

Ultimately, Alsos’ hard work paid off and they discovered the true reason why Terres-Rares’ thorium supplies had been confiscated: the Auer Company, recognizing that the end of the war was near, and concerned about the consequent loss of business, concluded that there was no better future for their company than in cosmetics and related consumer products! Radium had already been used in toothpaste (Radiogen), why not use thorium instead? Auer had the patent, and with the thorium in hand they were ready to hit the ground running. They even formulated the following potential advertisement: “Use toothpaste with thorium! Have sparkling, brilliant teeth—radioactive brilliance!”



Tube front:

Radioaktive Zahncreme [Radioactive Toothpaste]
Biologisch wirksam [Biologically Effective]
Reinigend · Keimtötend · Erfrischend [Cleans – Kills bacteria – Refreshes]
Auergesellschaft Aktiengesellschaft [Auergesellschafft Inc.]
Abteilung Chemie · Berlin N 65. [Chemical Division – Berlin N 65]


Tube back:

Was leistet Doramad?

Durch ihre radioaktive Strahlung steigert sie die Abwehrkräfte von Zahn u. Zahnfleisch. Die Zellen werden mit neuer Lebensenergie geladen, die Bakterien in ihrer zerstörenden Wirksamkeit gehemmt. Daher die vorzügliche Vorbeugungs- und Heilwirkung bei Zahnfleischerkrankungen. Poliert den Schmelz aufs Schonendste weiß und glänzend. Hindert Zahnsteinansatz. Schäumt herrlich, schmeckt neuartig, angenehm, mild u. erfrischend. Ausgiebig im Gebrauch.

What Does Doramad Do?

With its radioactive radiation, it enhances the defensive abilities of teeth and gums. The cells are charged with new life energy, and the destructive power of bacteria is blocked. This results in excellent preventative and healing effects in the case of gum disease. Enamel is gently polished to brilliant whiteness. 

ts radioactive radiation increases the defenses of teeth and gums. The cells are loaded with new life energy, the bacteria are hindered in their destroying effect. This explains the excellent prophylaxis and healing process with gingival diseases. It gently polishes the dental enamel so it turns white and shiny. Prevents plaque buildup. Foams wonderfully with a new, pleasant, mild and refreshing taste. Can be used sparingly.

Size: 4 3/4″ long

The following images are of a Doramad brochure.





This is a good example of the kinds of radioactive quack cures which have been introduced over the years. If it had any effects at all, it would probably contribute to radium jaw.

The Old Wolf has spoken.

3 responses to “For a smile that glows in the dark!

  1. Pingback: Advertising in the old paradigm | nancybragin

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