The Ümlautization öf Ämërica

Edit: An update has been added down at the bottom

Back in another geological epoch (about 40 years ago or so), I worked for an outfit called “Dër Ratskeller Pizza Shoppe.” That’s right, “Dër.” When the time came to build a second shop, I helped in the process and ended up as the assistant manager there. During the course of construction, I mentioned to the owners that “ë” only exists in Albanian, Kashubian, and a few other esoteric places for phonetic disambiguation (like the archaic English form reëntry, or the French noël), and that “dër” is decidedly not German. My input was ignored.

First of all, you may rightly inquire why pizza is being served by a sprightly lad in Lederhosen. Well, the original shop served beer on tap (a rarity in Salt Lake City in the 70’s) and so the concept of a Ratskeller made sense… and they happened to serve pizza as well. Dang good pizza, too – but that’s another story.

I guess they thought that adding those two little dots would make the name look more German to the untutored public, and – looking back at it – that may have been the case, because now you see them everywhere. Madison Avenue, in a mad rush to give foreign panache to their products, appears to have gone crazy for European accents.

On a recent trip to Florida, I happened across these examples in the brief space of a week; I have no doubt that were I to scan the aisles of any reputable grocery store or supermarket, I would see many, many more.

This stuff looks more like a can of Raid™

Jason

This one uses the “é”, which does not appear in the Italian word “due” (two).

The grand-daddy of them all. How is this supposed to be pronounced, really?

Americans tend to ignore the umlauts and other accents, pronounce the words as though they weren’t there, and toddle blithely along their monolingual way.  But friends of mine from the Teutonic or Scandinavian countries, without the benefit of television commercials, would say these names in ways that might make them unrecognizable; good thing they don’t count. (Just kidding, folks, just kidding.)

It’s the fad of the moment. How long it will last, whether it has hit its peak, and what the next spate of nonsense will bring, no one knows. All I do know is that if I ever open a Pån-Ëurøpëan Яešţaüranŧ, I have just as much chance of succeeding as Joe’s Grill.

Edit: Only in the wee hours of February 2021 was I made aware of the concept of the “Metal Umlaut” or “röck döts” – heavy metal not being among my preferred music choices I had no idea this was such a common occurrence in the music world to have become worthy of a Wikipedia article.

The Old Wolf has spoken.

The Cat’s-Meat Man

“So, as time went on, the Doctor got more and more animals; and the people who came to see him got less and less. Till at last he had no one left–except the Cat’s-meat-Man, who didn’t mind any kind of animals. But the Cat’s-meat Man wasn’t very rich and he only got sick once a year–at Christmas-time, when he used to give the Doctor sixpence for a bottle of medicine”

Hugh Lofting, The Story of Dr. Doolitle

Disclaimer

Combatting Elder Fraud

A buddy of mine in the UK linked to this cartoon, which despite being humorous also points out a very real danger for the elderly:

2012-02-24-ScamArtist

(Click the image to see the full-size cartoon)

My own mother, go ndéanai Día trocaire uirthi (Irish for “may God have mercy on her”), was victimized unmercifully by fraudsters, and lost substantial amounts of money to these miserable wastes of human cytoplasm. As a result, I was moved to put together the Sweepstakes Fraud Factsheet, as this was the kind of operation that caused her the biggest problems.

Be aware that these solicitations, while causing minimal financial loss themselves, are typically bait for larger operations. Once a victim has responded, they’ve not only lost $19.95, or however much they send for one of these worthless reports, but they are now on an ever-more-widely-circulated “pigeon list,” and can expect floods of additional solicitations and personal calls from advance-fee criminals.

This is only one of innumerable ways that the scum-suckers of the earth target the elderly; disreputable telemarketers will sell anything to anyone who is willing to give out a credit card number, and many of these spurious sales also result in recurring charges to bank accounts and credit cards.

Moral: Be careful yourselves, and if you have elderly loved ones, especially ones who are becoming senescent, do all you can to take charge of their finances or appoint guardians with power of attorney before the douchebags get their foot in the door. The FTC has a raft of additional information which lists the most common scams and how to protect yourself and your families.

The Old Wolf has spoken.