From Field & Stream, 1974 Vol. 79, No. 4
In case you can’t read it, the airplane is dragging a sign that says “Camel Filters, they’re not for everybody.”
The small addition to the right is mine, which makes the choice a lot easier.
The Old Wolf has smoken (but not for 44 years).
7th and Cross Streets, Little Rock, Arkansas.
When the building to the right was torn down, a “ghost sign” appeared:
Here’s another one on the Maypearl Feed Store in Maypearl, TX:
And one in Trinidad, CO:
“Ghost signs” are a very popular subject with photographers; some places like San Francisco even have databases of such signs.
The Old Wolf has spoken.
See what I did there? I made you read this because you were afraid you might not be able to later. That’s the principle of scarcity.
In his powerful book Influence: The Psychology of Persuasion, Dr. Robert Cialdini outlines a number of key points that drive us as social creatures, and does two competing things at the same time.
The simple truth is that everyone likes to buy, but no one likes to be sold. Hence the salesman’s job is to find ways to get around people’s natural resistance to being influenced or persuaded, and do it in such a way that the victim customer feels as though all the decisions were his or hers, and his or hers alone.
Have a look at the following instructions presented at a training meeting for automobile salesmen.
“Treat them like your dog.” Is it any wonder that people feel more than slightly soiled when they interact with salesmen on a car lot (or anywhere else these techniques are deliberately practiced)? [1] This training is designed to create a win/lose scenario; the salesman wins, and gets his or her commission; the victim customer loses (although they think they’ve won) because in all likelihood they’ve bought a car that doesn’t suit them for a price they didn’t want to pay.
Cialdini’s central thesis comes from the concept that most sales or persuasion techniques strive to activate the “click, whirr” response. For instance, mother turkeys will attack any perceived danger, unless that danger is emitting a “cheep-cheep” sound, in which case it will be nurtured. The response is always stimulated by a trigger feature, usually a small part of the whole. To translate that into the world of sales, an example would be:
Expensive = Good. Click, whirr
Here is the executive summary of Cialdini’s book, for your gratuitous reading pleasure, taken from an article at Psychology Today entitled “The Art of Influence” (a good read in its own right)
All of this creates a dilemma for suppliers of goods and services who wish to get the word out about their products in an ethical manner. Sales are driven by advertising, like it or not; it becomes a challenge of monumental proportions to attract people to your product without being dishonest or deceptive, especially amid the cacophony of hundreds of millions of products vying for attention.
It’s no wonder, then, that some of the most effective commercials have been first and foremost entertaining, because they deliver value in addition to information. I’ve blogged about entertaining commercials elsewhere, but here again are two of my favorites:
This commercial for Pepsi doesn’t even use the word… in fact, there are no words at all in this ad, or in the one below, besides displaying the product image. The clip is funny, and you are left with a good feeling which has been tied to the idea that this particular product is refreshing.
Again, this ad is totally wordless – but it’s a crackup, and rated at the very top of the Superbowl ads for that year. The look of satisfaction on the good ol’ boy’s face, the punchline at the end, all combine to tell you (while your brain is being flooded with endorphins) that this product is hot and satisfying.
Strangely enough, the classic Alka Seltzer commercial “Spicy Meatball” was hugely entertaining but not all that successful, because people weren’t quite sure which product was being advertised; many people thought it was a spot for spaghetti sauce.
The two fastest ways to convince people (including yourself) of something are 1) repetition, and 2) tying the experience to a strong emotional response. Hence advertising that entertains, in addition to providing the extraneous benefit of brightening people’s day, are also very effective in associating the idea of a product with that good feeling.
For myself, I reject the notion that advertising and sales must be linked to the above-mentioned persuasion mechanisms. I prefer an honest and factual presentation of a product or service and allowing a customer to decide for themselves based on the information at hand. There are prices and benefits to this approach – I will never create a Fortune 500 company, but I can sleep well at night knowing I’ve not made money by the practice of deception.
The Old Wolf has spoken.
Related links:
Cigarettes, grammar, failed marketing, and everything
Quaker Puffed Rice: Shot from Guns!
A Compendium of Great Advertising
[1] One of the most violent applications of manipulative sales techniques can be found in those “vacation resort presentations” that people get roped into on cruises or in holiday locations; the fact that people still buy timeshare condos, despite the fact that they are one of the worst possible and least practical investments, is a tribute to the manipulation skill of these barely-legal con artists.
Now, in the interest of fairness, the timeshare condo can be a good purchase for certain people with a very narrow set of criteria; I know some folks that are very happy with their arrangements. That said, it should never be treated as an investment, because these things lose value when you sign on the dotted line faster than a car being driven off the lot; here are 10 Myths about Timeshares from One Cent at a Time; the internet is full of similar pages, most full of good advice. Just do a web search for “truth about timeshares” and go from there.
Be aware, however, that many of these pages are run by people who either want to sell you timeshares and who have used black-hat SEO techniques to get you to their page, or by realtors who are promoting their own services. You’re going to have to do your homework, starting with the assumption that anything found on the Internet should be taken with a grain of salt until it has been independently confirmed by trustworthy sources.
Is it possible that the proprietors read Mad Magazine from the 50’s?
Probably not, but it sure felt that way.
Notice that even though Dave Berg didn’t fully draw it out, probably for legal reasons, that’s the unmistakable Carvel logo up there on the Ice Cream store (and they’re still in business.)
The Old Wolf wants custard!
Vintage print ad for AGIP gasoline. “On every Italian road with ‘supercortemaggiore’, the powerful Italian gasoline – Drive farther, use less.” Reminds me of the old Shell ads touting the mileage-stretching benefits of “platformate;” what they failed to mention was that every gasoline contained it… they were just the first ones to make a big deal about it.
A recent comment posted to one of my blog entries:
Unquestionably believe that which you said. Your favorite justification seemed to be on the net the simplest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks.
Typical of blog spam comments, the commenter includes a link to a Fotki.com “journal” in Spanish, which then links to a Spanish version of Holly Hayden’s [1] “H Miracle” hemorrhoid “cure”. Sheer snake oil, marketed to the most gullible sector of society. I perused the website until nausea overtook me, and will not provide a link to it. For only $69.96… Wait! Time-sensitive discount, only $37.00, you get
“a completely natural, guaranteed cure that’s far cheaper and safer than recurring creams or surgery … in my honest opinion. (That’s only the price of a few movie tickets …. a good family dinner …. or just 0.62 cents for 2 months.)
As seen on Ask, MSN, AOL and Yahoo: 100% pure baloney.
This lady is repackaging Preparation H, or manufacturing something akin to it, and selling it at ten prices with the worst sort of dishonest, barely-legal hucksterism. Notice the disclaimer:
The H Miracle system has a consistent 96.4% proven success rate at eliminating hemorrhoids safely, powerfully, naturally and easily. The small percent that doesn’t permanently cure includes those who may have a rare, complicated health issue that goes well beyond hemorrhoids and its usual variations. I have to be honest about this … despite the fact that the vast, vast majority of sufferers (including yourself) will be raving about the phenomenal results. Luckily, we have a personal strategy inside for those with more complex issues and even they end up benefiting tremendously …
In other words, if you buy our crap and it doesn’t perform, we’ve got an even more expensive product for pitiful anomalies like yourself. But in the meantime, we’ve got your money and our asses are covered.
The dishonesty of websites like this – and there are thousands and thousands out there – dismay me no end. People read, people believe without doing any research whatsoever, and people waste billions of dollars on quack remedies which do nothing for them. The link refers specifically to weight-loss nostrums, but there are countless other schemes and scams, many of them promoted by prominent figures who are either paid for their endorsements or who were bamboozled into believing that these products had some actual value.
The simple fact that the manufacturer of this product resorts to injecting trash comments like this into people’s blogs, hoping to raise their search-engine rankings, is a bright red flag waving in the middle of the meadow – it says “Stop!”
Crampton, Gertrude and Gergely, Tibor, Tootle, Golden Press, 1945
No legitimate product, service, or company would ever advertise like this. Beware of such; stay far, far away.
On that note, today I received a memo from “Ben Bernanke, Chairman of the Federal Reserve Bank”:
Federal Reserve Bank Board New York.
NOTIFICATION OF CREDIT FROM Federal Reserve Bank.
Attn: Beneficiary: Please Sir.Based on our findings in the investigations department we wish to warn you against some Miscreants, Hoodlums and Touts who go about scamming innocent people by claiming to be who they are not and thereby tarnishing the image of this wonderful country.
Instruction was given from the Office of Presidency ,United Nations (UN), World Bank and (IMF) to transfer your overdue fund through International ATM Debit/Master Card which you can use in any ATM and cash point machine anywhere in the world, shopping or banking for all your needs.
This directives was given to us at the Federal Reserve Bank after the joint meeting of the above mentioned bodies to help check the activity of fraud and illegal movement of money across the world.You can withdrawal money from your International ATM Debit/Master Card from any ATM MACHINE location or center of your choice nearest to you, in any part of the world. You are advise to reconfirm your address where the Courier service will dispatch your ATM Card to you within 48hrs.We Have Been Mandated By The ECOWAS Parliament To Issue Out $10.5 Million only on your contract, inheritance and lotto promos related funds Also For Your Information, You Have To Stop Any Further Communication With Any Other Person (S) Or Office(S) To Avoid Any Hitches In Receiving Your Payment.
1. Your full Name:
2. Delivery Address:
3. Your direct Tel, Cell: Nos:
4. A copy of your ID or ID numbers for Identification:
5. Your Nearest Airport:Finally, this is very urgent and important the bank are waiting to hear from you right away today, Bear in mind that the tracking number of your parcel will be given to you immediately the Processing charge and Stamp fee is received to avoid any immediate STOP ORDER from the United Nation office.
Note That Because Of Impostors, We Hereby Issued You Our Code Of Conduct, Which Is (ATM-110) So You Have To Indicate This Code When Contacting The Card Center By Using It As Your Subject.
Below are few list of tracking numbers you can track from UPS website to confirm people like you who have received their payment successfully.
Name : Donna L. Vargas: UPS Tracking Number: 1Z757F991598420403 (www.ups.com)
Name : Rovenda Elaine Clayton: UPS Tracking Number: 1Z757F991596606592 (www.ups.com)CONGRATULATIONS. The Bank Wait For Your Expedite Response. Please Call The Ups shipping Agent Now (347-348-0897) Mr Steven Parker.
The bank Wait For Your Expedite Response.
Yours sincerely,
Mr.Ben S. Bernanke.
Ref.: bensbernanke/frb110/pres/un/wb/imf/pt.
Chairman Federal Reserve Bank Board New York.
This is the most transparent of Nigerian garbage. I called the above phone number just to see who would answer, and I got a message (in a British accent) indicating that the party was not available. I’m certain that somehow this number is wired to forward calls to a number in Nigeria or somewhere like it. Notice the mention of a “Processing charge and Stamp fee,” the which, once paid, would open the floodgates to an endless litany of requests for additional fees, bribes, charges, stamps, and whatever the victim is willing to send to collect his nonexistent funds, until he finally gives up in disgust.
Sadly, crooks and scammers like this are largely beyond the reach of the law; US federal agencies are powerless to act against these drones, and often the governments of the countries in which the scammers operate are ineffective in dealing with or party to the scam.
To be safe,
The Old Wolf has spoken.
[1] “Independent Remedy Researcher & Official Article Columnist.” Now there are some impressive credentials, I tell you what.
… and you’ll sell more tobacco products. (A couple of earlier posts about tobacco products are here and here.)
Sydney P. Ram was a Chicago pipe-maker who had a shop on the loop (he retired in 1942). Apparently his pipes are still sought after by afficionadoes. This book was published in 1941, when advertisements of this nature were still common:
And memos like the following were (while not publicly disseminated) urging marketeers to go after the young:
In 1952, Reader’s Digest condensed an article from the Christian Herald entitled “Cancer by the Carton.” Prior to this, very little was being publicly said about the dangers of smoking, and as we can see from Ram’s book, it was easy to muddle the issue simply by denying the “superstitions.” Anti-smoking PSA’s became one of Readers Digest’s favorite soapboxes, along with anti-Communism.
The situation was well described over at Lisa’s Nostalgia Cafe:
The worlds of advertising and cigarette smoking have been intertwined for as long as we can remember. In the first half of the 20th century, tobacco companies were major contributors to the advertising industry, and many radio and TV programs were sponsored by these companies.
As the 1960s dawned, things were beginning to change. During the 1950s, people became aware of the health hazards of cigarette smoking and began to file court cases against the tobacco companies. Private medical journals published studies linking smoking to lung cancer, and magazines like the Readers Digest ran anti-smoking articles.
The turning point came in 1964 when the Surgeon General released their first report linking smoking to lung cancer, heart disease, chronic bronchitis and emphysema. These results got everyone’s attention. The government, which had been at the mercy of the tobacco lobby, began to get involved and slowly some changes were made.
I was roped into smoking in high school in 1964. After I gave up tobacco five years later, for a while I became a dedicated crusader and I recall getting quite an assortmant of pamphlets, article reprints, buttons,
and other tools for use in my campaign.
Progress has been slow, but continues to be made in our country. The education campaign continues:
The faces of the onlookers are priceless.
Unfortunately and to our shame, tobacco manufacturers have shifted their focus from the US to overseas. As consumers here became more aware of the dangers of smoking, Big Tobacco looked for victims (I use that term deliberately) in other parts of the globe. In 2019, the global market was worth $614 billion; even Everett Dirksen would be impressed by a number like that.[1]
According to the American Lung Association,
Cigarette smoking is the number one cause of preventable disease and death worldwide. Smoking-related diseases claim over 393,000 American lives each year. Smoking cost the United States over $193 billion in 2004, including $97 billion in lost productivity and $96 billion in direct health care expenditures, or an average of $4,260 per adult smoker.[2]
We can’t give up the fight. It will be slow. Tobacco is a legal product, and many people in the USA still put bread on their family’s table as a result of the industry. Acceptable alternative crops for farmers need to be found, and those who work in the packaging and shipping aspects will need to be moved into other economic sectors. If headway can be made in the legalization of industrial hemp[3], this could prove a godsend for farmers looking for a way out of the tobacco market.
Given the costs to society and individuals incurred as the direct result of tobacco use, the fight is a worthwhile one.
The Old Wolf has smoken (and is glad that he was able to quit when he did!)
[1] Senat0r Everett Dirksen was once reputed to have said, “A billion here, a billion there, pretty soon it adds up to real money.” He may never have said it, but it continues to circulate; after all, nothing on the Internet ever really dies.
[2] “Smoking-Attributable Mortality, Years of Potential Life Lost, and Productivity Losses — United States, 2000–2004”, CDC. Click through for the article.
[3] U.S. Department of Agriculture’s ‘White Paper’ on Hemp
Thought patterns and philosophies have changed over time – many of us are familiar with sexist advertisements that ran in magazines in newspapers in decades and centuries past:
![vintage-sexist-ads (13)[3][2]](https://playingintheworldgame.com/wp-content/uploads/2013/06/vintage-sexist-ads-1332.jpg)
Yikes. And this isn’t even the worst of them.
I was recently pointed to a collection of ads that were not only stupid but downright dangerous:
Some of these simply contravene common sense, like the “vitamin doughnuts” ad above, but some of them are downright toxic, for example the DDT advertisement. You can see a full exposition on each of these over at Collector’s Weekly.
And of course, don’t forget the “Guinness is Good For You” campaign:
Have we changed all that much, though? I rant regularly about quack remedies and sleazy advertisements that seem so prevalent on the web (if you don’t want to see these, consider using AdBlocker Plus for Firefox or Chrome – you’ll see almost no ads.)
As I said at the post I referenced above, regarding the “Açaí Berry / Colon Cleanse” scam,
Colon cleansing is unnecessary and potentially harmful. Your colon is an amazing apparatus. With the exception of abnormal medical conditions such as fecal impaction due to longstanding constipation, or intestinal torsion, your colon cleanses itself efficiently and regularly. If you do a colon cleanse, you’re likely to lose a few pounds as the result of clearing out two days worth of food in your system, but as soon as you start eating again, it will come right back. Colon cleansing on a regular basis can disrupt the natural intestinal flora, and impair the colon’s natural ability to regenerate its lining. A diet rich in soluble and insoluble fibers is all your body needs to keep your colon happy, and doing what it does best – absorbing nutrients and expelling wastes.
As for the berry itself,
Antioxidants are good. Virtually thousands of randomized, double-blind, placebo-based studies published in JAMA, Lancet and other mainstream medical journals show that free-radical scavengers help improve overall health. Fruits are full of antioxidants. The açaí berry is a fruit. Just like strawberries, kiwis, oranges, grapefruits, pomegranates, mangosteens, ningxia wolfberries, and you name it. When consumed as part of a balanced diet, they’re all good for you. But there is nothing “miraculous” about this or any other fruit.
The sad bottom line is that most advertising is borderline unethical by nature. It’s either
It’s a conundrum, because advertising is what drives commerce, and commerce is what drives society. If nobody bought anything, practically nobody would have a job and our economy would collapse.
I don’t have all the answers, but if the human race is ever going to crawl out of the mud, ethical business is a must. We need to teach our upcoming generations that the end does not justify the means.
The Old Wolf has spoken.
Back in 2009, a Writer’s Block question asked, “What is your favorite commercial from your childhood?” Today, Paul Taylor, writer and artist of the amazing webcomic Wapsi Square, posted this video over at Facebook:
The cogs in my mind started whirring, and I thought I’d cross-post my response here, slightly updated.
The character was played by Jack Somack. From IMDB.com:
“Jack Somack acted in amateur productions for many years and didn’t break into professional acting until his fifties. In films, he is probably best known for his portrayal of the father of Alexander Portnoy (Richard Benjamin) in “Portnoy’s Complaint.” But probably his greatest claim to (rather dubious) fame was appearing in the notorious “spicy meatball” Alka-Seltzer commercial in the 1960s. This was really a “commercial within a commercial.” A film crew is trying to make a 10-second spot for a fictitious brand of meatballs. In it, Somack (who was Jewish) plays an actor playing a portly, mustachioed Italian sitting at a little table in front of a small oven. From his left, his ample, beaming “wife” places a plate of meatballs in front of him. Jack is supposed to eat one and say, “Mamma mia, that’s a spicy meat-a-ball!” but something keeps ruining the take. After a string of blown takes (and meatballs), Jack is reduced to a helpless, dyspeptic stupor. Cut to a scene of two Alka-Seltzer being dropped into a glass of water with the appropriate voiceover. Cut back to the meatball commercial, where the next take seems to be going perfectly, until the door of the oven falls open with a clang. “Okay,” says the director, “let’s break for lunch.” This commercial was pulled from the air after protests from Italian-American anti-defamation groups that the commercial promoted unflattering stereotypes of Italians.”
As an Italian-Amerian, I can tell you that the anti-defamation groups had their collective head up their collective culo – this is one of the funniest ads ever, and I’m very proud of my heritage. Then, as now, social outrage over insignificant issues was driven by soulless attorneys hungry for billable hours. An LJ friend posted a response to this question that invoked the Frito Bandito – there again, outraged Mexican anti-defamation groups, swimming against a public tide that found the character amusing – lobbied and agitated and sued until the character, voiced by Mel Blanc, was retired. A handful of disgruntled Chicanos and a hundred hungry attorneys caused a hqiz of a lot of trouble.
Rest in peace, Jack.
There was one ad for Hai Karate after-shave which I have not been able to find, that would rate as “First Runner-Up”. It showed people on an assembly line dropping the self defense instructions into the boxes with little kiai’s: “Hp! Hp! Hp!”. Wish I could locate that one again.
While I’m thinking of funny ads that bump up against the stereotyping issue, I always thought this one [Ancient Chinese Secret!] was a crackup:
But howcumzit the above commercial was found offensive, but this one [Mountain Dew] – another absolute great – is not?
On the same topic, Pepsi had another winner:
Tabasco’s “exploding mosquito” commercial certainly ranks high on my list of all-time greats:
And this one had me absolutely riveted (pun intended):
Click through for the story behind the Cog commercial.
Here’s a winner from TNT in Belgium (the sequel is pretty great as well):
The “Devolution” ad from Guinness was a lot of fun:
And if you’d like to see that film run backward (or forward, as the case may be), click here.
And lastly (I could go on for a long time, because there are some really wonderful ones), a PSA that truly has me in tears every time I watch it (dang; just happened again):
Always wear your seatbelt.
For better or worse, our world is built on commerce, and customers can’t find what they need if they don’t know a product exists. For the most part, sadly, advertising is obnoxious and intrusive. When Madison Avenue and other creative minds manage to come up with commercials that are not only informative but entertaining and/or moving, that’s advertising at it’s very best, and there needs to be more of it.
The Old Wolf has spoken.
Found at the Health Physics Historical Instrumentation Collection
Doramad radioactive toothpaste was produced during World War II by Auergesellschaft of Berlin. The same company founded by Carl Auer von Welsbach who invented the gas lantern mantle!
A gamma spectroscopy analysis did reveal trace quantities of thorium, but the levels are too low to be detected with a simple hand-held survey meter.
——-
Tales from the Atomic Age
Paul W. Frame
Alsos and the Nazi Thorium
This story is adapted from the book Alsos, written by Samuel Goudsmit, H. Schuman Inc., New York, 1947. It appeared in the December 1996 issue of the Health Physics Society Newsletter.
In the early 1940s, the U.S. was at war and extraordinary efforts were underway to build an atomic bomb. The government even went so far as to confiscate the uranium oxides used by ceramics manufacturers to produce red/orange glazes. More than a few collectors must have been upset at the disruption in their supply of red dinnerware. Still, sacrifices were required. Similar confiscations occurred in occupied Europe to supply the Nazi A-bomb project, and keeping track of Germany’s atomic research was an allied intelligence effort code-named Alsos (the Greek word for grove, as in General Leslie Groves).
In the fall of 1944, the Alsos team learned that Auer Gesselshaft, a German chemical company involved in securing and processing uranium, had taken over the French company Terres-Rares during Nazi occupation. Ominously, Auer had shipped Terres-Rares’ massive supply of thorium to Germany. That the Germans wanted thorium suggested that their atomic research was further advanced than previously thought. Shortly after Paris was liberated, the Alsos team converged on the Terres-Rares office. They found it empty. Petersen, the Auer company chemist involved in securing the uranium and thorium supplies, had fled the allied advance (in Now It Can Be Told, Leslie Groves gives this man the name Jansen).
Petersen had gone to a town on the French-German border searching for some missing railroad cars carrying the thorium. And, as luck would have it, the area was captured by the allies shortly after Petersen arrived. Alsos had their first prisoner—and a suitcase bulging with documents! Among these was a dossier on a businesswoman who plied the world’s oldest profession sur les rues de Paris. Petersen’s explanation for having the dossier was that the woman had charged him an exorbitant 3000 francs although “in Berlin . . . it is only seven marks and a half per fling.” He said he was hoping to contact the proper authorities (whoever they would be) to recover some of his money. When the Alsos investigators took to the streets, they found that all aspects of Petersen’s implausible story proved true. However, the suitcase’s most shocking document revealed that Petersen had recently visited Hechingen, a town rumored to be a center for atomic research. Later it would be learned that the Germans had a lab there with an isotope separation unit and, in a nearby cave, an experimental pile. When the site was eventually captured, a ton and a half of metallic uranium cubes from the pile (likely produced by the Auer company) were found buried in a nearby field. Petersen’s explanation for his trip to Hechingen: he was visiting his mother (no doubt seeking advice on how to recover his 3000 francs). Darn thing was, his mother actually lived there.
Ultimately, Alsos’ hard work paid off and they discovered the true reason why Terres-Rares’ thorium supplies had been confiscated: the Auer Company, recognizing that the end of the war was near, and concerned about the consequent loss of business, concluded that there was no better future for their company than in cosmetics and related consumer products! Radium had already been used in toothpaste (Radiogen), why not use thorium instead? Auer had the patent, and with the thorium in hand they were ready to hit the ground running. They even formulated the following potential advertisement: “Use toothpaste with thorium! Have sparkling, brilliant teeth—radioactive brilliance!”
——-
Tube front:
Doramad
Radioaktive Zahncreme [Radioactive Toothpaste]
Biologisch wirksam [Biologically Effective]
Reinigend · Keimtötend · Erfrischend [Cleans – Kills bacteria – Refreshes]
Auergesellschaft Aktiengesellschaft [Auergesellschafft Inc.]
Abteilung Chemie · Berlin N 65. [Chemical Division – Berlin N 65]
Tube back:
Was leistet Doramad?
Durch ihre radioaktive Strahlung steigert sie die Abwehrkräfte von Zahn u. Zahnfleisch. Die Zellen werden mit neuer Lebensenergie geladen, die Bakterien in ihrer zerstörenden Wirksamkeit gehemmt. Daher die vorzügliche Vorbeugungs- und Heilwirkung bei Zahnfleischerkrankungen. Poliert den Schmelz aufs Schonendste weiß und glänzend. Hindert Zahnsteinansatz. Schäumt herrlich, schmeckt neuartig, angenehm, mild u. erfrischend. Ausgiebig im Gebrauch.
What Does Doramad Do?
With its radioactive radiation, it enhances the defensive abilities of teeth and gums. The cells are charged with new life energy, and the destructive power of bacteria is blocked. This results in excellent preventative and healing effects in the case of gum disease. Enamel is gently polished to brilliant whiteness.
ts radioactive radiation increases the defenses of teeth and gums. The cells are loaded with new life energy, the bacteria are hindered in their destroying effect. This explains the excellent prophylaxis and healing process with gingival diseases. It gently polishes the dental enamel so it turns white and shiny. Prevents plaque buildup. Foams wonderfully with a new, pleasant, mild and refreshing taste. Can be used sparingly.
Size: 4 3/4″ long
The following images are of a Doramad brochure.
This is a good example of the kinds of radioactive quack cures which have been introduced over the years. If it had any effects at all, it would probably contribute to radium jaw.
The Old Wolf has spoken.
Playing in the World Game 