Share it with your children whom you think are ready to handle it.
And start teaching the principles in appropriate ways to the young ones from the cradle.
This is not radical feminism, it is the cold, hard, harsh truth – and as long as nothing changes, rape culture, image problems and relationship dysfunction will continue to have a fertile breeding ground. Sexualization and objectification in advertising affects us all, regardless of our gender, age, or body type. Spend 22 minutes listening to this powerful lady speak truth to the advertising world.
Thanks to Paul Taylor of Wapsi Square for pointing this out.
Edit: It appears that this company later did business as “findyoursearch.com,” which now redirects to “qualitysiteprofessionals.com,” also an SEO outfit. I can’t speak to what this company does, but just be careful.
In March of 2011, I posted this over at my Livejournal. I happened to come across the relevant website again as a result of another search, and finding that the “company” is still in business, I thought it best to put another heads-up out there. More exposure means more forewarned consumers.
———————
Several years ago I had a very unpleasant experience with an outfit called USA SEO Pros while working on increasing exposure for my online business. Subsequently I found a writeup, which I attach below, verbatim – it’s no longer coming up on Google, so I’m not sure who the author is. However, it’s spot-on – just about fact for fact a mirror of my own experience.
I’m posting this because there are still people out there being taken advantage of. If even one person reads this and saves their money, it will have been worth the effort.
SEO Scams and Snake Oil Salesmen
Author Unknown1
A friend of mine in the Real Estate business came to me a few months ago to ask for some advice on SEO. I went out to lunch and gave her some pointers, then got back to being busy and simply forgot to ask her how it was going. On Saturday she called me asking if I could help out with her desktop machine, as it had become badly virally infected. While working on that, I asked her how the her site was doing.
“Oh, I hired a company to do that for me” was the reply. Then she turned round and handed me a manila folder with some documents in it. “Here’s what they did for me”.
I pulled out the first document. It started off with screen-shots of submissions to the major search engines – Google, Yahoo, MSN & Alexa?… ok, not a great start, but I continued through this document… there were submissions to directories. Ok, let’s take a look at those… hmm, never heard of the majority of them, and quite a few aren’t even in English , this looks like a default directory submission from some tool…
Ok, next document. It’s the invoice for $1750, with “no refunds, no cancellations” typed on it. I ask if she has a contract, or even an email outlining their work, the reply was negative. From the sounds of it, she was cold called, and promised the earth, or #1 rankings in G, Y & M for local Real Estate terms, which amounts for the same thing. The salesperson obviously did a good job, because she gave them her credit card details and sat back. Well, she didn’t quite sit back, she kept calling them to see why she wasn’t #1 yet, and their response was “It’s organic, give it a little more time”.
The next document was a copy of the code on the website, but it looked a little strange, so I went to her site and looked at the code. They didn’t match. This was puzzling, had they only given her recommendations and not implemented them? Then I noticed the URL at the top of the page… it was for a different site.
Yes, a different site. So I asked her if she owned that domain? “No, they did that” was the reply. I reviewed the code. The title tag contained her name, and her name alone, none of the keywords that they were going to magically get her to the #1 spot for, just her name. The same was true of the H1 tag. (Note: this new site doesn’t even rank in the top 50 for her name).
Content on the site was terrible, with keywords stuffed, more strong tags than you could shake multiple sticks at, poor look & feel, all on an extremely long home page. The sub-pages were even worse. In order to save time, given that theirs is obviously a volume business, they had scraped content using the title of the page. Yes, this could potentially work for unique terms, but when you sell Real Estate in a place with a name like Sterling, you may want to check the results…
What else did I notice in the code? Well, the most interesting thing was a nice big ad on the page for USA SEO Pro’s, which wasn’t the name of the company that she had hired. Since I can’t imagine that they’d altruistically put a link and an ad on for a competitor, it must be the same company (in fact the testimonials on their website refer to the initials of the company that she hired, so they are the one and same company), but why didn’t they use their own name? A quick search for usaseopros reveals why…
Now, wherever they have a negative listing, such as on the Real Estate Blog, or on Ripoff Report, you can see that they’re actively going into those sites and responding to the criticism. Of course, the responses that show up are from ’satisfied customers’ and ‘proud employees’ both of which, based on my experiences with my friend’s site, are false.Note: This is important. Many disreputable companies follow this practice to try to minimize the impact of negative feedback from dissatisfied companies.
So where does this leave my friend? She paid $1750 with no contract, and no defined deliverables. They ‘did some work’ and ‘delivered some documents’. The site they’ve ‘worked’ on doesn’t belong to her, they can take it down at will, there’s no guarantee that they’ll transfer the domain to her if she asks them to (which is what I’ve asked her to do, despite the fact that it shows not one incoming link, I guess those Lithuanian directories really take time to register). As for their #1 ranking promises, all verbal, nothing in writing. What can she do? Most likely not much, except warn others about her experience, and take this as lessons for the future.
If something sounds too good to be true… it is
Get everything in writing
If you know someone with experience in that particular industry, drop them a quick note to get their opinion, and find out what questions you need to ask.
I’ve told her that I’ll give her a hand when I can, and that in the meantime she should read and learn from real SEOs who have experience in the Real Estate market, not scammers. End of Quoted Article
My own experience was quite similar. These people created about 15 different websites and loaded them with scraped data without editing a single bit of content. As a result, my fine business (selling MSM, or Methyl-Sulfonyl-Methane, a nutritional supplement that provides elemental sulfur) was pointing to sites advertising “MSM: Men who have sex with men”.
What was even more scary – in order to allow them to work on my website, I provided them with my FTP password. As a result, someone at their extremely disreputable organization loaded my site with links to the vilest of pornography, as well as Javascript malware exploits which are still being flagged by AVG in some of my backup files.
The very bottom line was that my $1,500.00 bought me absolutely no increase in business, and interminable headaches getting my website cleaned up.
This all went down before I became educated about the worthlessness of keyword-stuffing and doorway pages in general, but be alert – these people are still out there. They still have an active website. If anyone from this sleazeball outfit calls you, hang up at once – but be extra careful, because like all liars and thieves, they may be hiding their name behind a shell outfit.
Some good advice for avoiding bad SEO companies and what to do instead can be found at Portent.com
The Old Wolf has spoken.
[1] If you out there see this, please leave a comment here, and I’ll give you full attribution.
Recently a Chinese pirate outfit has been blasting blogs (including this one) with spam comments. The last four I received were:
Hello,I noticed your blog named “Weight Loss Lies, Redux (for the jillionth time) | Playing in the World Game” like every week. Your humoristic style is witty, keep up the good work! And you can look my website about 雷神索爾. (That’s the Chinese Title for “Thor”)
Dear Sirs,I read your article named “Marketing moves the goalposts again. | Playing in the World Game” on a regular basis. Your humoristic style is bravo, keep it up! And you can look our website about 無名套裝. (No-name suit, whatever that means)
Hello,I saw your blog named “Weight Loss Lies, Redux (for the jillionth time) | Playing in the World Game” like every week. Your writing style is awesome, keep doing what you`re doing! And you can check my website about 藍光影片. (Blu-Ray)
Hello,I checked your blog named “Marketing moves the goalposts again. | Playing in the World Game” on a regular basis. Your story-telling style is awesome, keep doing what you`re doing! And you can see our website about 藍光影片. (Blu-Ray)
Thank Mogg for services like Akismet, which has filtered 31,614 spam comments from my blog since its inception[1], and some few still get through, which I have to filter out by hand. Websites that are not moderated can accumulate hundreds or even thousands of spam comments on a single page.
The point of this exercise is that each spam comment has an embedded link to a product site, which links serve to boost that page’s ratings during a web search. What the spammers don’t get is that Google is doing its best to make sure that pages which try to increase traffic in this way are punished. The downside is that if you allow comment spam to accumulate on your own blog, its rankings will also diminish. So if you’re a blogger, make sure only valid comments are allowed to stay on your pages, and if you’re using Akismet on WordPress, make sure you empty your spam folder regularly, just for extra safety.
In case you were not sure, any company that engages in this kind of practice to increase their business is immoral, unclean, reprobate and nefarious – not to mention downright criminal – and you should never deal with them. Most of this garbage comes from Asia; I would love to see anyone who spreads this kind of ejecta spend a few years in a hard-labor re-education camp.
It is conceivable that some of these blog spam comments have been placed by disreputable marketing firms hired by legitimate businesses – as Eric Turkewitz has commented over at his personal injury law blog, “outsourced marketing = outsourced ethics.” Frankly, I’ve never seen one.
The Old Wolf has spoken.
[1]And some 25 billion total between 2005 and 2011. By now the total should be significantly higher.
To start with, let’s take a look at this ingredient label for a Nestlé’s Toll House Cookie:
Amounts per serving:
Calories 130
Fat Calories 60
Total fat 6g (9% Daily Value)
Saturated Fat 4g (20% Daily Value)
Trans Fat 0g
Cholesterol 7g (7% Daily Value)
Sodium 100mg (4% Daily Value)
Total Carbohydrates 16g (5% Daily Value)
Fiber: Nothing
Sugars 9g
Protein 2g
And a few vitamins.
The DV (Daily Value) amounts are based on a 2,000 calorie diet.
Now, what you may or may have not noticed is that these values are for one serving. Well, there’s one cookie in the pack right? But many people will gloss over the fact that there are approximately four servings per package, and that one serving is calculated at ¼ cookie.
So let’s recalculate the information if you eat the entire cookie at one sitting, which the vast majority of people will do:
Calories 520 (about ¼ of your daily total)
Fat Calories 240
Total fat 24g (36% Daily Value)
Saturated Fat 16g (80% Daily Value)
Trans Fat 0g
Cholesterol 28g (28% Daily Value)
Sodium 400mg (16% Daily Value)
Total Carbohydrates 64g (20% Daily Value)
Fiber: Nothing
Sugars 36g
Protein 8g
And a few vitamins.
The DV (Daily Value) amounts are based on a 2,000 calorie diet.
So this monster accounts for a quarter of your daily intake of calores, almost all your allowance of saturated fat, 1/3 your allowance of total fat, and 1/5 your carbohydrate intake. In other words, it’s death for your health, and Nestlé doesn’t dare admit it straight up.
Question: How can you tell when a marketer is lying? Answer: His lips are moving
I remember when I was a kid, the candy bars you bought started getting smaller and smaller, even though the cardboard trays that were wrapped around them stayed the same size – and that was in the 50’s. Since I’ve been alive, marketing has been a neverending race to the bottom in terms of morality, ethicality and honor.
An article on KSL today highlights how the marketing bar has been lowered at least another notch: A lady was delighted when shopping at a trendy jeans store to find she had dropped a size, but when she went to the website to order another pair, she followed a link that mentioned “updated sizes;” it turns out old size 10s were now 8s, the old 6s are now 4s, and so on. The author of the article makes some good points about how marketing drives consumer spending habits, among them:
I had let the label of an article of clothing dictate not only my spending habits, but how I felt about myself. Those moments when I congratulated myself over how I looked in those new jeans were false.
I’ve mentioned the tactics of persuasion elsewhere, but consumers who want to shepherd their dollars carefully need to be constantly vigilant, because the marketeers are right on their heels, looking for new ways to separate them from their hard-earned money. If we’re not careful, we’ll return to what must be the undisputed nadir of marketing ethics:
In case you don’t grok why this advertisement is so shameful, here’s what it says in plain English
Throw away your old rabbit ears
Buy our rabbit ears, because they’re prettier!
You’re not getting satellite service, but in spite of our telling you that straight up, you’re still going to think you are.
We’ve told you nothing but the truth, but because you’re stupid and we’ve used a lot of weasel-words, you are getting a completely untruthful idea about our product.
Note: This has been reblogged from Yoganonamous. It has been bowdlerized for my audience (if you haven’t used that word before, it means I’ve cleaned it up a bit.) If you want to read the original in all its salty glory, you may do so at the original page. The Old Wolf approves this philosophy.
12 Habits of Healthy, Happy People Who Don’t Give A Rat’s South-40 About Your Inner Peace
Every time someone in my Facebook feed posts something like this, I click it. Every single time.
We all have this Facebook friend, right? People you genuinely love and admire. People you like hanging out with. People you invite to your birthday parties. You know. Actual friends. Until you’ve clicked links exactly like this again and again and again. For years. And all of a sudden, you start to wonder if this is some elaborate hoax, if you’ve actually just been reading the same article over and over.
It’s not like I have anything against happiness, or success, or meditation, or yoga, or being nice, or smiling more, or eating healthy, or losing weight, or being your best you, or embracing the day with a positive attitude. Those all sound great. Honestly, they do. And there are some really smart, simple truths to be found in all of those articles. There truly are.
It’s just that I have a problem with being told to do all of those things by skinny blonde ladies laughing on a beach wearing yoga pants.
Don’t believe me? Take the challenge. Next time you read one of these articles, I dare you not to play Inspirational Photo Bingo:
Don’t believe me? Compiling these photos took less than four minutes.
I can’t remember the last time I pranced around a tropical island paradise waving a white scarf around my head as a professional photographer snapped a picture, but I bet if I did, I’d be a whole lot happier too.
Below please find my version of this article, that I want to share with you, the internet. May it bring you all the inner peace you can cram into your backpacking gear right before downward dogging it atop that mountain at sunrise.
Do whatever you want.
Do whatever you want.
Seriously, do you want that burger? Then just eat a burger. Don’t be gross about it, and don’t eat a burger three meals a day. But I beg you, women and image-conscious male humans of the world, stop beating yourself up about it and just eat the burger.
Do whatever you want.
Have good friends. Call them. Complain a little. That’s what friends are for. Return the favor. Don’t be a crappy friend.
Learn how to laugh about farts. Fart more. Laugh about it.
Be incessantly curious about the world around you! Experience art, science, beauty, and nature! But stop beating yourself up on those nights when you just want to sit your ass on the couch and watch reruns of Friends.
Smile when you feel like smiling. Laugh whenever you feel like laughing. Pro tip: Being told to ‘laugh more’ is not going to make you laugh more. Being told to ‘smile more’ is not going to make you smile more.
Make time for yourself. After you’ve run that 5K, started a load of laundry, harvested your organic vegetable garden, run to the bank, paid the bills, dazzled everyone with recipes that are cost-effective, healthy, and delicious, thought of something witty and clever to share with your social networking site, caught up on current events and politics, and cleaned all of the house, that special hour set aside just for you is so critical to your well-being.*
Do whatever you want.
Don’t care what other people think. Unless they’re right. In which case, humble yourself enough to listen to them.
Do. Whatever. You Want.
Do what you want. Be your self. Don’t be a terrible person. Be nice to others. Be supportive of your friends and allow yourself to give them the benefit of the doubt when they want to try something new, like rescuing shelter dogs, or making performance art in the nude, or dating terrible people. They’re your friends and you love them, and if they suck, stop being their friend. Show up for work. Pay your bills. Find some purpose in your life, and figure out a way to share that purpose with others in a way that isn’t sanctimonious and doesn’t involve a picture of a woman laughing at an empty beach. Smile because something makes you smile. Laugh because you’ve surrounded yourself by people who make you laugh, and they’re funny people, and you’re happy to be with them. Dance because you’re drunk at a big dance party with your friends and Michael Jackson is playing, not because ‘no one is watching.’ Everyone is watching. We’re at a party. That’s how parties work.
Do whatever you want.
And the next time one of you has the kind of spare cash around to take a prancercise vacation to a tropical island, for the love of all that is holy please bring me with you. I am excellent at waving scarves around but even better at buying drinks with tiny umbrellas.
*And I don’t even have kids! Or a husband! Or a boyfriend! I can’t even imagine how condescending that advice must feel to working moms. As someone who works all the time and can barely remember which day of the week the trash gets taken out: making time for yourself seems like one of the cruelest bits of advice of all. I’ll make plenty of time for myself. Once I finish all of the things.
Even before the reality of death, meaning specifically my own mortality, had become clear to me, I was aware that there was something not quite right in the funeral industry. I remember reading Art Spiegelman’s Maus during the 70’s, and this particular panel – a reproduction of his earlier work, “Prisoner on the Hell Planet,” always bothered me:
This is the funeral industry’s version of “would you like fries with that,” the upsell in a moment of vulnerability, in this case, grief instead of hunger. As a young man in those years, I recall going to the family’s traditional mortuary in town and considered making some pre-need arrangements after an uncle of mine passed away far too early; I got the grand tour, was shown all the luxurious options, carefully steered to expensive add-ons like hermetically sealed bronze caskets with foam-padded, velvet-lined eternal resting places, and effectively handled in the same way as a master car salesman would have done. Fortunately for me and unfortunately for the funeral home, I had the presence of mind to say I wanted to sleep on my decision before signing that carefully-prepared contract, and came to my senses before I went back.
It wasn’t too long after the rise of the internet that I discovered the benefit of ordering caskets online – even Costco sells caskets these days, and you can get a perfectly lovely one for less than, $1,000, a quarter of what the average funeral home would charge you for the same goods. Naturally a funeral director will try to dissuade you from this option, but in most states they are legally obligated to use a shipped casket if the client desires it. Beware, however, that if you choose this option, the company will try to make up their loss in other ways. As an additional reference, here’s a blog post from someone who had a satisfactory experience ordering online caskets twice.
As my mother entered her twilight years and, as an only child, it was clear that any arrangements would fall to me, I took another trip to the family mortuary to see about arrangements for her. Even with a cremation and interment of the cremains, the funeral home costs would have amounted to well over $6,000.00. To be fair, I must say that at no time did our funeral home act unprofessionally or with malice, but there was always that pressure to maximize the cost “out of respect for the dead.” Again fortunately, another option was open to me, which – in deference to mother’s wishes – I availed myself of. More on this later.
Over at reddit today, I found an amazing essay by an (obviously anonymous) funeral director who spilled his guts on on the entire industry’s shenanigans, and offered a plethora of resources and information for people looking to inform themselves. I quote it below, in toto because it’s worth the read. With thanks to redditor /u/arrghbrains, and only slightly bowdlerized for family friendliness:
Throwaway, obviously. I’m a funeral director. Our entire industry is basically a pyramid scheme. It blows my mind how blindly people accept that certain things “have to” be done to the body of their loved one. Think about that for a second: this is the last tangible remnant of someone you loved and you are now going to pay stranger thousands (oftentimes HUNDERDS of thousands) of dollars to (warning: graphic from here on out) systematically mutilate that body.
There is nothing dignified about having one’s mouth wired shut, eyelids forced closed by spiked plastic contact lenses, and ramming a trocar into the abdomen to puncture organs so that they can be suctioned out. After the embalming fluid is introduced, the anus and vagina are stuffed with cotton and other absorbent materials to prevent what we refer to as “purge.” This charming phenomenon can occur any time after death – yes, before or after embalming, at any stage of decomposition – when the fluid created by tissues breaking down is leaked through any nearby orifice, oftentimes the nether regions.
The process creates an enormous environmental problem; using toxic chemicals which are flushed into our sewers along with those pureed livers, hearts, spleens, pancreas’ which then also flow into our sewers. Oh, what’s that? I told you embalming is a legal requirement for public sanitation? That’s utter bullshit. If anything, it creates a sanitation problem if the cemetery you use is anywhere near a municipal water line, which most “commercial” cemeteries are.
In fact, in most states, the law only requires embalming if you are transporting a body across state lines or are not planning to inter for more than 72 hours and/or having a public viewing. It has not a single thing to do with public health. It’s a cash cow, plain and simple. It is barbaric, costly, and does not keep the body from deteriorating. But we’ll tell you just about anything you need to hear to get you to agree to it.
What I’m doing here is incredibly illegal and I know it, but on the slim-to-none-chance that you’re a sharp-minded consumer in the midst of your grief and call my state’s licensing board about it, all I have to do simply tell them you were mistaken. I’ve seen funeral directors force-feed families absolute horseshit – saying anything – to get them to sign a contract. Here’s a hint: don’t sign any pre-printed “form” contracts. Most of the contracts we use are super vague, so we can charge you for just about anything and justify it by pointing to your signature on the dotted line. It is in your best interest to only agree to specific itemized charges – i.e., have the hearse but no limousines. Or have hair/makeup done without any embalming. The law is very specific and on your side, but we count on your ignorance and vulnerability.
Even better, find a trusted friend or family member who is more emotionally stable right now and appoint them as your lawyer/detective. You know that bitchy sister-in-law everyone has who makes major holidays a nightmare? I can spot her a mile away and will do everything I can to keep her out of financial discussions – because I know she will take that obnoxious nagging and throw it at me for every single penny I’m trying to get out of your family. See my co-workers standing around looking somber and respectful? They’re not there to just have a presence of authority, they are studying you. They are watching the family dynamic and will report back to me with any potential angles I can play to manipulate your emotions, which family members are taking it the hardest and will therefore be the easiest prey, and their estimation of your financial well-being. If, by the way, you appear to be less affluent, I’ll tell you to take your business elsewhere. This is not a hospital and I don’t provide a service – this is a business. If you aren’t paying me (in full and up front, generally), all you’re getting is my sympathy.
Do yourself a favor and read the FTC Funeral Rule. It’s very clear and concise in stating what you as the consumer are required to do and what rights you have. Did you know the casket I’m selling you for $5000 is really just a nicely decorated plywood box? If you were smarter, you’d know you don’t have to buy that from me. In fact, the law requires me to allow you to “BYOB.” Costco and Wal-Mart sell very reasonably priced nice caskets on their websites. If you happen to be armed with that tidbit of information, I’ll try to make it a practical issue: it will be easier to use the caskets we already have here. Another line of crap. All of the caskets at the funeral home are demo models (and are actually nice napping spots on slow days). Anything you buy will be delivered to the funeral home via freight the next day, just like the Wal-Mart caskets.
Another well-worn sales tactic is to try to shame you into going along with the exorbitant cost, implying you didn’t really love grandma enough if you spend less than five figures with me. You should know, by the way, that everything you buy from me – a guestbook, prayer cards, even the damn obituary notices – is marked up at least200%. See the picture I’m painting here, kids? Smoke and mirrors. It hasn’t always been like this, but with the corporatization of the death care industry, the almighty dollar is the only consideration anymore.
Whew, this is getting to be a novel. Sorry, hang with me just a bit longer – we are getting to the major issue here.
Right now – literally right now, August 16, 2013 – the FTC is reviewing a merger between the two largest funeral service corporations in the United States: Stewart and SCI. Stewart has 500-ish locations while SCI has 2000+. This will create a mega-Decepticon-conglomerate that will control at least 40% of all funeral service business transactions in this country – and that, my friends, is what antitrust regulations refer to as a monopoly.
We are racing full speed ahead to the genesis of the McFuneralHome and nobody is doing anything about it. The reason? Misdirection. There’s no Stewart Funeral Home or SCI Mortuary in your hometown. They’re operating under the same names they always have, letting you believe that the good people of Bubba & Sons Memorial Chapels would never steer you wrong. Bubba’s been around for 50 years! Bubba’s handled your family’s funerals for generations! Let me tell you something: Bubba cashed out years ago and is pretty much a figurehead at this point. Check his website carefully: at the bottom, you’ll probably see a copyright for either “Dignity Memorials” (SCI) or “STEI” (Stewart).
Every single thing you’ve read in this thread about cutting corners, shoddy work, under-trained and under-paid employees, outsourcing certain processes, covering up mistakes… ALL OF ITHAPPENS IN THE FUNERAL INDUSTRY. Now, most of us are decent human beings and aren’t interested in getting freaky with dear old granny, but in terms of services performed and their actual value, you trust us WAY, WAY TOO MUCH.
You know how lousy the cell phone service provider market is right now and how worked up everyone gets about that? The funeral industry is worse.
And we should all be raising hell, because EVERY SINGLE ONE OF US is going to have to conduct business with the deathcare industry eventually — be an informed consumer and know who you’re really giving your money to.
I know I’ve hyperlinked this to death, but please read the last one from the Funeral Consumers Alliance on how horrifyingly out of control this situation has gotten:
“It’s alarming to think that a company with a long track record of abusing consumers at the worst times of their lives might get even bigger,” said Josh Slocum, FCA’s executive director. “For at least 15 years grieving families around the country have complained to us about the practices at SCI funeral homes and cemeteries. From lying about options in order to boost the funeral bill, to digging up graves to re-sell them to another unsuspecting family, to denying the legal rights of LGBT people to make funeral arrangements for their partners. You name it, we’ve heard it.”
Funeral Consumers Alliance reminds the Federal Trade Commission that funeral purchases are unlike any other in their potential to harm the customer. Families buying funeral and cemetery services are incredibly vulnerable and have been subject to deceitful and egregious conduct.
“This is not a run of the mill merger; this isn’t about whether a $20 retail product will cost consumers $5 more,” Slocum said. “We’re talking real money here. Funeral consumers often make great economic sacrifices to bury their loved ones. The average full-service funeral runs in excess of $7,000 and often for much more at SCI’s Dignity locations. Especially when it has faced less competition, SCI has increased prices and we can expect more of the same if this merger occurs. Given the lack of knowledge about funeral options and the stress of grief, we can’t just say a ‘rational consumer’ will vote with their dollars and choose another funeral home. That’s not how the unique funeral transaction works, and that reality is why the FTC specifically regulates funeral homes.”
It’s worth it to read this entire exposé, and follow the hyperlinks as well. Another good source of information is at Reader’s Digest, long an advocate of common sense for the consumer.; the original page is 404 but this information was extracted from the Wayback Machine:
Go ahead and plan your funeral, but think twice before paying in advance. You risk losing everything if the funeral home goes out of business. Instead, keep your money in a pay-on-death account at your bank.
If you or your spouse is an honorably discharged veteran, burial is free at a Veterans Affairs National Cemetery. This includes the grave, vault, opening and closing, marker, and setting fee. Many State Veterans Cemeteries offer free burial for veterans and, often, spouses.
You can buy caskets that are just as nice as the ones in my showroom for thousands of dollars less online from Walmart, Costco, or straight from a manufacturer.
On a budget or concerned about the environment? Consider a rental casket. The body stays inside the casket in a thick cardboard container, which is then removed for burial or cremation.
Running a funeral home without a refrigerated holding room is like running a restaurant without a walk-in cooler. But many funeral homes don’t offer one because they want you to pay for the more costly option: embalming. Most bodies can be presented very nicely without it if you have the viewing within a few days of death.
Some hard-sell phrases to be wary of: “Given your position in the community …,” “I’m sure you want what’s best for your mother,” and “Your mother had excellent taste. When she made arrangements for Aunt Nellie, this is what she chose.”
“Protective” caskets with a rubber gasket? They don’t stop decomposition. In fact, the moisture and gases they trap inside have caused caskets to explode.
If there’s no low-cost casket in the display room, ask to see one anyway. Some funeral homes hide them in the basement or the boiler room.
Ask the crematory to return the ashes in a plain metal or plastic container—not one stamped temporary container. That’s just a sleazy tactic to get you to purchase a more expensive urn.
Shop around. Prices at funeral homes vary wildly, with direct cremation costing $500 at one funeral home and $3,000 down the street. (Federal law requires that prices be provided over the phone.)
We remove pacemakers because the batteries damage our crematories.
If I try to sell you a package that I say will save you money, ask for the individual price list anyway. Our packages often include services you don’t want or need.
Yes, technically I am an undertaker or a mortician. But doesn’t funeral director have a nicer ring to it?
Sure, you can store ashes in an urn or scatter them somewhere special, but nowadays you can also have them crushed into a real diamond, integrated into an underwater coral reef, or blasted into space.
It’s usually less expensive if the body is not present for the funeral.
If the deceased’s favorite outfit is a size too small or a size too big, bring it to us anyway. Part of our job is making the clothes lie perfectly.
Never trust a funeral director who says, “This is the last thing you can do for your loved one.”
You don’t need to spend money to have a meaningful service. Consider a potluck at the widow’s home or an informal ceremony at a favorite park, and ask survivors to tell stories or read poetry.
Always bring another person when you meet with me, ideally someone who’s not as emotionally attached to the deceased.
It might be wise to check out just who owns your local funeral home. Corporate chains have bought out hundreds of family-owned funeral homes in recent years, but they often keep the original name, appearance, and even some employees after a buyout. The one thing they usually do change? The prices
As it turned out, before my mother passed away in her 90’s of old age and dementia, she was savvy enough to make some critical decisions about her wishes, which I followed. Her body was donated to a medical center, where it will be used to further knowledge; at no cost to us, the center will cremate her remains when they’re done, and bury them with dignity in a donor’s plot, as well as adding her name to a permanent memorial for those who have done this. We held a memorial service at a country club where one of the family was a member; total cost: under $1,000. Add to this an “in memoriam” headstone, and the total expenses for a wonderful and dignified send-off came in at under two grand.
There are alternatives these days, and many of them. A great list, with carefully-researched costs, pros, and cons, can be seen at AlterNet, but the executive summary is:
Donate Your Whole Body to Science
Donate Your Body to Help Catch the Bad Guys
Donate Your Body to Be Displayed in the Body Worlds Exhibitions and Become an Anatomical Work of Art
Dig Your Own Grave
Green Burial in a Preserve
If You Must Have a Coffin, Buy One Made of Cardboard or Make a ‘Quick Coffin’
Cremation
My wife and I have seriously discussed option 2, specifically the Forensic Anthropology Center at the University of Tennessee at Knoxville, the oldest body farm in the country. The only cost incurred is that of transporting the body; even there, funeral homes will try to gouge you and insist that bodies must be embalmed for transport, but this is not the case – if you’re considering this option, talk to them directly and they will be able to provide the best information about how to get yourself or a loved one there at the least cost.
A recent comment posted to one of my blog entries:
Unquestionably believe that which you said. Your favorite justification seemed to be on the net the simplest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks.
Typical of blog spam comments, the commenter includes a link to a Fotki.com “journal” in Spanish, which then links to a Spanish version of Holly Hayden’s [1] “H Miracle” hemorrhoid “cure”. Sheer snake oil, marketed to the most gullible sector of society. I perused the website until nausea overtook me, and will not provide a link to it. For only $69.96… Wait! Time-sensitive discount, only $37.00, you get
“a completely natural, guaranteed cure that’s far cheaper and safer than recurring creams or surgery … in my honest opinion. (That’s only the price of a few movie tickets …. a good family dinner …. or just 0.62 cents for 2 months.)
As seen on Ask, MSN, AOL and Yahoo: 100% pure baloney.
This lady is repackaging Preparation H, or manufacturing something akin to it, and selling it at ten prices with the worst sort of dishonest, barely-legal hucksterism. Notice the disclaimer:
The H Miracle system has a consistent 96.4% proven success rate at eliminating hemorrhoids safely, powerfully, naturally and easily. The small percent that doesn’t permanently cure includes those who may have a rare, complicated health issue that goes well beyond hemorrhoids and its usual variations. I have to be honest about this … despite the fact that the vast, vast majority of sufferers (including yourself) will be raving about the phenomenal results. Luckily, we have a personal strategy inside for those with more complex issues and even they end up benefiting tremendously …
In other words, if you buy our crap and it doesn’t perform, we’ve got an even more expensive product for pitiful anomalies like yourself. But in the meantime, we’ve got your money and our asses are covered.
The dishonesty of websites like this – and there are thousands and thousands out there – dismay me no end. People read, people believe without doing any research whatsoever, and people waste billions of dollars on quack remedies which do nothing for them. The link refers specifically to weight-loss nostrums, but there are countless other schemes and scams, many of them promoted by prominent figures who are either paid for their endorsements or who were bamboozled into believing that these products had some actual value.
The simple fact that the manufacturer of this product resorts to injecting trash comments like this into people’s blogs, hoping to raise their search-engine rankings, is a bright red flag waving in the middle of the meadow – it says “Stop!”
Crampton, Gertrude and Gergely, Tibor, Tootle, Golden Press, 1945
No legitimate product, service, or company would ever advertise like this. Beware of such; stay far, far away.
On that note, today I received a memo from “Ben Bernanke, Chairman of the Federal Reserve Bank”:
Federal Reserve Bank Board New York.
NOTIFICATION OF CREDIT FROM Federal Reserve Bank. Attn: Beneficiary: Please Sir.
Based on our findings in the investigations department we wish to warn you against some Miscreants, Hoodlums and Touts who go about scamming innocent people by claiming to be who they are not and thereby tarnishing the image of this wonderful country.
Instruction was given from the Office of Presidency ,United Nations (UN), World Bank and (IMF) to transfer your overdue fund through International ATM Debit/Master Card which you can use in any ATM and cash point machine anywhere in the world, shopping or banking for all your needs. This directives was given to us at the Federal Reserve Bank after the joint meeting of the above mentioned bodies to help check the activity of fraud and illegal movement of money across the world.
You can withdrawal money from your International ATM Debit/Master Card from any ATM MACHINE location or center of your choice nearest to you, in any part of the world. You are advise to reconfirm your address where the Courier service will dispatch your ATM Card to you within 48hrs.We Have Been Mandated By The ECOWAS Parliament To Issue Out $10.5 Million only on your contract, inheritance and lotto promos related funds Also For Your Information, You Have To Stop Any Further Communication With Any Other Person (S) Or Office(S) To Avoid Any Hitches In Receiving Your Payment.
1. Your full Name: 2. Delivery Address: 3. Your direct Tel, Cell: Nos: 4. A copy of your ID or ID numbers for Identification: 5. Your Nearest Airport:
Finally, this is very urgent and important the bank are waiting to hear from you right away today, Bear in mind that the tracking number of your parcel will be given to you immediately the Processing charge and Stamp fee is received to avoid any immediate STOP ORDER from the United Nation office.
Note That Because Of Impostors, We Hereby Issued You Our Code Of Conduct, Which Is (ATM-110) So You Have To Indicate This Code When Contacting The Card Center By Using It As Your Subject.
Below are few list of tracking numbers you can track from UPS website to confirm people like you who have received their payment successfully.
Name : Donna L. Vargas: UPS Tracking Number: 1Z757F991598420403 (www.ups.com) Name : Rovenda Elaine Clayton: UPS Tracking Number: 1Z757F991596606592 (www.ups.com)
CONGRATULATIONS. The Bank Wait For Your Expedite Response. Please Call The Ups shipping Agent Now (347-348-0897) Mr Steven Parker.
The bank Wait For Your Expedite Response.
Yours sincerely,
Mr.Ben S. Bernanke. Ref.: bensbernanke/frb110/pres/un/wb/imf/pt. Chairman Federal Reserve Bank Board New York.
This is the most transparent of Nigerian garbage. I called the above phone number just to see who would answer, and I got a message (in a British accent) indicating that the party was not available. I’m certain that somehow this number is wired to forward calls to a number in Nigeria or somewhere like it. Notice the mention of a “Processing charge and Stamp fee,” the which, once paid, would open the floodgates to an endless litany of requests for additional fees, bribes, charges, stamps, and whatever the victim is willing to send to collect his nonexistent funds, until he finally gives up in disgust.
Sadly, crooks and scammers like this are largely beyond the reach of the law; US federal agencies are powerless to act against these drones, and often the governments of the countries in which the scammers operate are ineffective in dealing with or party to the scam.
To be safe,
Never send money via Western Union or similar service anywhere, unless you are initiating the transaction and know who will be receiving the money.
Never give your banking or credit card information to anyone who requests it via email.
The Old Wolf has spoken.
[1] “Independent Remedy Researcher & Official Article Columnist.” Now there are some impressive credentials, I tell you what.
… and you’ll sell more tobacco products. (A couple of earlier posts about tobacco products are here and here.)
Sydney P. Ram was a Chicago pipe-maker who had a shop on the loop (he retired in 1942). Apparently his pipes are still sought after by afficionadoes. This book was published in 1941, when advertisements of this nature were still common:
And memos like the following were (while not publicly disseminated) urging marketeers to go after the young:
In 1952, Reader’s Digest condensed an article from the Christian Herald entitled “Cancer by the Carton.” Prior to this, very little was being publicly said about the dangers of smoking, and as we can see from Ram’s book, it was easy to muddle the issue simply by denying the “superstitions.” Anti-smoking PSA’s became one of Readers Digest’s favorite soapboxes, along with anti-Communism.
The worlds of advertising and cigarette smoking have been intertwined for as long as we can remember. In the first half of the 20th century, tobacco companies were major contributors to the advertising industry, and many radio and TV programs were sponsored by these companies.
As the 1960s dawned, things were beginning to change. During the 1950s, people became aware of the health hazards of cigarette smoking and began to file court cases against the tobacco companies. Private medical journals published studies linking smoking to lung cancer, and magazines like the Readers Digest ran anti-smoking articles.
The turning point came in 1964 when the Surgeon General released their first report linking smoking to lung cancer, heart disease, chronic bronchitis and emphysema. These results got everyone’s attention. The government, which had been at the mercy of the tobacco lobby, began to get involved and slowly some changes were made.
I was roped into smoking in high school in 1964. After I gave up tobacco five years later, for a while I became a dedicated crusader and I recall getting quite an assortmant of pamphlets, article reprints, buttons,
and other tools for use in my campaign.
Progress has been slow, but continues to be made in our country. The education campaign continues:
The faces of the onlookers are priceless.
Unfortunately and to our shame, tobacco manufacturers have shifted their focus from the US to overseas. As consumers here became more aware of the dangers of smoking, Big Tobacco looked for victims (I use that term deliberately) in other parts of the globe. In 2019, the global market was worth $614 billion; even Everett Dirksen would be impressed by a number like that.[1]
According to the American Lung Association,
Cigarette smoking is the number one cause of preventable disease and death worldwide. Smoking-related diseases claim over 393,000 American lives each year. Smoking cost the United States over $193 billion in 2004, including $97 billion in lost productivity and $96 billion in direct health care expenditures, or an average of $4,260 per adult smoker.[2]
We can’t give up the fight. It will be slow. Tobacco is a legal product, and many people in the USA still put bread on their family’s table as a result of the industry. Acceptable alternative crops for farmers need to be found, and those who work in the packaging and shipping aspects will need to be moved into other economic sectors. If headway can be made in the legalization of industrial hemp[3], this could prove a godsend for farmers looking for a way out of the tobacco market.
Given the costs to society and individuals incurred as the direct result of tobacco use, the fight is a worthwhile one.
The Old Wolf has smoken (and is glad that he was able to quit when he did!)
[1] Senat0r Everett Dirksen was once reputed to have said, “A billion here, a billion there, pretty soon it adds up to real money.” He may never have said it, but it continues to circulate; after all, nothing on the Internet ever really dies.
[2] “Smoking-Attributable Mortality, Years of Potential Life Lost, and Productivity Losses — United States, 2000–2004”, CDC. Click through for the article.
Thought patterns and philosophies have changed over time – many of us are familiar with sexist advertisements that ran in magazines in newspapers in decades and centuries past:
Yikes. And this isn’t even the worst of them.
I was recently pointed to a collection of ads that were not only stupid but downright dangerous:
Some of these simply contravene common sense, like the “vitamin doughnuts” ad above, but some of them are downright toxic, for example the DDT advertisement. You can see a full exposition on each of these over at Collector’s Weekly.
And of course, don’t forget the “Guinness is Good For You” campaign:
Have we changed all that much, though? I rant regularly about quack remedies and sleazy advertisements that seem so prevalent on the web (if you don’t want to see these, consider using AdBlocker Plus for Firefox or Chrome – you’ll see almost no ads.)
As I said at the post I referenced above, regarding the “Açaí Berry / Colon Cleanse” scam,
Colon cleansing is unnecessary and potentially harmful. Your colon is an amazing apparatus. With the exception of abnormal medical conditions such as fecal impaction due to longstanding constipation, or intestinal torsion, your colon cleanses itself efficiently and regularly. If you do a colon cleanse, you’re likely to lose a few pounds as the result of clearing out two days worth of food in your system, but as soon as you start eating again, it will come right back. Colon cleansing on a regular basis can disrupt the natural intestinal flora, and impair the colon’s natural ability to regenerate its lining. A diet rich in soluble and insoluble fibers is all your body needs to keep your colon happy, and doing what it does best – absorbing nutrients and expelling wastes.
As for the berry itself,
Antioxidants are good. Virtually thousands of randomized, double-blind, placebo-based studies published in JAMA, Lancet and other mainstream medical journals show that free-radical scavengers help improve overall health. Fruits are full of antioxidants. The açaí berry is a fruit. Just like strawberries, kiwis, oranges, grapefruits, pomegranates, mangosteens, ningxia wolfberries, and you name it. When consumed as part of a balanced diet, they’re all good for you. But there is nothing “miraculous” about this or any other fruit.
The sad bottom line is that most advertising is borderline unethical by nature. It’s either
Misleading
Outright deceptive
Practicing “bait and switch” tactics, or
Designed to create a burning, passionate desire for something that you don’t really need.
It’s a conundrum, because advertising is what drives commerce, and commerce is what drives society. If nobody bought anything, practically nobody would have a job and our economy would collapse.
I don’t have all the answers, but if the human race is ever going to crawl out of the mud, ethical business is a must. We need to teach our upcoming generations that the end does not justify the means.
Doramad radioactive toothpaste was produced during World War II by Auergesellschaft of Berlin. The same company founded by Carl Auer von Welsbach who invented the gas lantern mantle!
A gamma spectroscopy analysis did reveal trace quantities of thorium, but the levels are too low to be detected with a simple hand-held survey meter.
——-
Tales from the Atomic Age
Paul W. Frame
Alsos and the Nazi Thorium
This story is adapted from the book Alsos, written by Samuel Goudsmit, H. Schuman Inc., New York, 1947. It appeared in the December 1996 issue of the Health Physics Society Newsletter.
In the early 1940s, the U.S. was at war and extraordinary efforts were underway to build an atomic bomb. The government even went so far as to confiscate the uranium oxides used by ceramics manufacturers to produce red/orange glazes. More than a few collectors must have been upset at the disruption in their supply of red dinnerware. Still, sacrifices were required. Similar confiscations occurred in occupied Europe to supply the Nazi A-bomb project, and keeping track of Germany’s atomic research was an allied intelligence effort code-named Alsos (the Greek word for grove, as in General Leslie Groves).
In the fall of 1944, the Alsos team learned that Auer Gesselshaft, a German chemical company involved in securing and processing uranium, had taken over the French company Terres-Rares during Nazi occupation. Ominously, Auer had shipped Terres-Rares’ massive supply of thorium to Germany. That the Germans wanted thorium suggested that their atomic research was further advanced than previously thought. Shortly after Paris was liberated, the Alsos team converged on the Terres-Rares office. They found it empty. Petersen, the Auer company chemist involved in securing the uranium and thorium supplies, had fled the allied advance (in Now It Can Be Told, Leslie Groves gives this man the name Jansen).
Petersen had gone to a town on the French-German border searching for some missing railroad cars carrying the thorium. And, as luck would have it, the area was captured by the allies shortly after Petersen arrived. Alsos had their first prisoner—and a suitcase bulging with documents! Among these was a dossier on a businesswoman who plied the world’s oldest profession sur les rues de Paris. Petersen’s explanation for having the dossier was that the woman had charged him an exorbitant 3000 francs although “in Berlin . . . it is only seven marks and a half per fling.” He said he was hoping to contact the proper authorities (whoever they would be) to recover some of his money. When the Alsos investigators took to the streets, they found that all aspects of Petersen’s implausible story proved true. However, the suitcase’s most shocking document revealed that Petersen had recently visited Hechingen, a town rumored to be a center for atomic research. Later it would be learned that the Germans had a lab there with an isotope separation unit and, in a nearby cave, an experimental pile. When the site was eventually captured, a ton and a half of metallic uranium cubes from the pile (likely produced by the Auer company) were found buried in a nearby field. Petersen’s explanation for his trip to Hechingen: he was visiting his mother (no doubt seeking advice on how to recover his 3000 francs). Darn thing was, his mother actually lived there.
Ultimately, Alsos’ hard work paid off and they discovered the true reason why Terres-Rares’ thorium supplies had been confiscated: the Auer Company, recognizing that the end of the war was near, and concerned about the consequent loss of business, concluded that there was no better future for their company than in cosmetics and related consumer products! Radium had already been used in toothpaste (Radiogen), why not use thorium instead? Auer had the patent, and with the thorium in hand they were ready to hit the ground running. They even formulated the following potential advertisement: “Use toothpaste with thorium! Have sparkling, brilliant teeth—radioactive brilliance!”
——-
Tube front:
Doramad
Radioaktive Zahncreme [Radioactive Toothpaste]
Biologisch wirksam [Biologically Effective]
Reinigend · Keimtötend · Erfrischend [Cleans – Kills bacteria – Refreshes]
Auergesellschaft Aktiengesellschaft [Auergesellschafft Inc.]
Abteilung Chemie · Berlin N 65. [Chemical Division – Berlin N 65]
Tube back:
Was leistet Doramad?
Durch ihre radioaktive Strahlung steigert sie die Abwehrkräfte von Zahn u. Zahnfleisch. Die Zellen werden mit neuer Lebensenergie geladen, die Bakterien in ihrer zerstörenden Wirksamkeit gehemmt. Daher die vorzügliche Vorbeugungs- und Heilwirkung bei Zahnfleischerkrankungen. Poliert den Schmelz aufs Schonendste weiß und glänzend. Hindert Zahnsteinansatz. Schäumt herrlich, schmeckt neuartig, angenehm, mild u. erfrischend. Ausgiebig im Gebrauch.
What Does Doramad Do?
With its radioactive radiation, it enhances the defensive abilities of teeth and gums. The cells are charged with new life energy, and the destructive power of bacteria is blocked. This results in excellent preventative and healing effects in the case of gum disease. Enamel is gently polished to brilliant whiteness.
ts radioactive radiation increases the defenses of teeth and gums. The cells are loaded with new life energy, the bacteria are hindered in their destroying effect. This explains the excellent prophylaxis and healing process with gingival diseases. It gently polishes the dental enamel so it turns white and shiny. Prevents plaque buildup. Foams wonderfully with a new, pleasant, mild and refreshing taste. Can be used sparingly.
Size: 4 3/4″ long
The following images are of a Doramad brochure.
This is a good example of the kinds of radioactive quack cures which have been introduced over the years. If it had any effects at all, it would probably contribute to radium jaw.