The weight-loss bra: is this breepy or crilliant?

131204110654-microsoft-smart-bra-story-topIn the “Stranger than Amazon’s Drones” department comes news of a new idea from Microsoft – a bra which monitors a woman’s vital signs and detects the kind of stress levels that signal overeating, then sending a message to the wearer’s phone telling her to stop chowing down.

Click through to the CNN article for more information if you are curious, but I have to say that this idea creeps me out on a number of different levels, all the while being intriguing.

People who want to release weight usually want all the help they can get, if they’re really motivated, so the idea of a biometric warning system is not bad in and of itself. It might actually give some people the extra incentive they need to watch portions.

But in a bra? Somehow, this seems to send a message that only women need to watch their food intake, or that only women have problems with excess weight.

Couldn’t one come up with a unisex band worn around the chest (below the bustline) that would accomplish the same thing, similar to the sporty heart monitors, or is Microsoft thinking about the weight loss jockstrap for guys, just to keep the playing field level? This device, of course, instead of sending a message to the wearer’s phone would deliver a good strong shock to the “boys,” because guys need extra incentive and they’re all tough as nails, right?

Whatever the case, they didn’t ask me. And while I love all things geeky, this one seems to cross the line from smart into disturbing.

The Old Wolf has spoken.

Weight Loss Lies, Redux (for the jillionth time)

We’ve all seen the spam. Weight loss, sexual enhancers, body part enlargers… it’s a never-ending stream. Spam is so cheap to send out and requires such a small percentage of turnover relative to how much is blasted out that it will always be profitable for goons and drones and paid affiliates to engage in this shady enterprise.

But it always surprises me when hqiz like this goes mainstream.

If you’re not convinced yet, let me show you one that showed up in my email this morning.

Lies

Wow! Wouldn’t you like results that amazing? Wow! Based on the images, the happy lady in those pictures up there has lost at least 30 pounds, and likely more – all in the brief space of 30 days.

Never mind that healthy weight loss takes place at the rate of 1 to 2 pounds per week… whatever this weight loss secret is, I gotta get me some of that! And Dr. Oz is happy to hawk it, right alongside last year’s green coffee extract, or the confusum combobulosum he was hawking before that.

At least the ad above didn’t use the “one weird old trick” line, even though that’s still being used everywhere. But it’s still 100% pure, unadulterated camel ejecta. Snake Oil. Garbage.

What is it? Well, let’s dig a bit.

Doing the “show source” dance from my email client, we find that this ad will direct you to

http://rincomplex.com/UQWbhbuS/ObXtnsJa_ApdXupIv/r-MjIwZTAxOWMhYzZw
OTBwOTRwNzMhZmRiMjchNDIyIXBhZDAxfGNvbSFydHB1cmVnYW5pYWNwYz
EwNThjbWRmcmohZHRidDdkZCEw/X9iBg

Ain’t that a mouthful? These dynamically-generated URL’s are one of the first clues that a particular website is illicit, shady, or otherwise disreputable. What’s more, if you reverse-hack the URL to just “rincomplex.com”, you find a placeholder website full of dummy text and randomly-scraped news articles. They might as well have filled it with lorem ipsum.

But never mind that… I toddled over to the website and found this:

Garcinia

Ok, so this “miracle product” is garcinia cambogia. Along with the typical shameless infomercial/show by Oz, the Great and Powerful. But pay no attention to the little man behind that screen, folks – if you plunk down your money in the hopes of losing weight fast, fast, fast, you’re going to be disappointed.  But before we get into the substance itself, let’s look at how insistent and immoral the marketing practice is.

If you scroll down the page above and express interest, you’ll need to provide your contact information in full – information which will be immediately sold on to other scam companies by this disreputable marketing outfit. If you try to leave the page by using your “back” button or closing your browser, you’ll get this:

confirm

Wow, 60% discount. Maybe I’d better stick around. But both options (expressing interest or trying to leave) take you to the same “special discount” page anyway. Now, notice that you got promised a 60% discount plus free shipping, but the page below says it’s “Over 30%”. But on top of that, I’ve mentioned it before – any website that employs this tactic to try to get you to buy is immediately flagged as both spammy and scammy in my book, and the fact that they’re still doing it shows me that it’s effective. Please, don’t fall victim to these snake-oil vendors.

Image1

So, depending on how gullible you are, you’ll spend between $148.00 and $48.00 for some herbs of questionable effectiveness (more about that later) and spurious quality.

If you’re still not convinced, you get another popup:

Image2

Image3

Now it’s a BOGO offer – buy one, get one free. But you’re still spending that 48.00, which was the minimum purchase level on the previous screen.

Nah, I think I’ll pass… but WAIT! WAIT! WAIT! We don’t have your money yet, and by all that’s holy we want some of it.

Image4

So now you’re up to an 80% discount…

Image5

Just give us your information, send us a double sawbuck, and we’ll consider ourselves winners (and you a loser.) But really, who could turn down such an amazing offer, with free shipping no less?

Some people can, but there’s one final hook for them:

Image6

Only fi’dollars. Just a fin. That’s hardly nuttin’, mister. So if you click “Stay on this page,” you get their rock-bottom offer:

Image6a

Click on this to claim your offer, and see what you’ve won!

Image7a

So you greedily fill out the form, thinking you’ve sure pulled one over on these boobs… but you’ve failed to notice that tiny, tiny print up there that says “terms apply.” What in the world could those terms be?

Image8

So if you read the fine print down there at the bottom of the page, you discover that you need to call them within 14 days to get that $4.99 price. If you don’t, they’ll gleefully charge your credit card for $29.95, ten bucks more than their previous offer, and you find yourself enrolled in an “autoship” program whereby they’ll send you a new bottle every 30 days, for the low low price of only $29.95.

Great Mogg’s tufted ears, folks – why in the name of all that’s holy would you do business with a checkered-suit operation like this? They get you coming, they get you going, and if they get their hooks into you, they’ll never let go.

So before we sign off for today, let’s have a quick look at this garcinia cambogia and see what it’s really all about.

If you look up garcinia at WebMD, you find that it’s marketed under various names:

Acide Hydroxycitrique, AHC, Brindal Berry, Brindle Berry, Cambogia gummi-guta, Garcinia Cambogi, Garcinia cambogia, Garcinia gummi-guta, Garcinia quaesita, Gorikapuli, Hydroxycitrate, Hydroxycitric Acid, HCA, Kankusta, Malabar Tamarind, Mangostana cambogia, Tamarinier de Malabar, Vrikshamla.

As well as this insightful description:

Garcinia is a plant. The fruit rind is used to make medicine. Don’t confuse garcinia with Garcinia hanburyi (gamboge resin).
How does it work?
Developing research suggests that garcinia might prevent fat storage and control appetite;
however, whether these effects occur in humans is unclear.

But as I have mentioned before, a single scientific study or even some preliminary research is enough to get the media to latch on to those results and get some advertising clicks out of it – and if that starts to happen, the marketeers come from the voodvork out.

Click a little further into WebMD and you find the User Ratings page for the product – reviews which look a whole lot different from the shill-written reviews on the marketing pages:

  • Been taking it for 3 weeks. Have not lost one pound. Have been sleeping more soundly, though. Biggest problem is that my whole body has started to ache. And my joints hurt. I thought at first it was because of my workouts, which I had increased- but I stopped for a week and the pain is still there. I just read on another website that is you are taking stati. Drugs for high cholesterol – which I do – it can exacerbate the negative effects of those drugs and cause muscle degeneration and joint pain. Guess I will be stopping this supplement.
  • Didn’t lose any weight, often had GI upset
  • I have been using this product for one week. Yes it suppresses your appetite but I have had a migraine for the entire week. Stopped taking it…..no headache. Not worth it.

Check the reviews yourself. Oh, and side effects?

  • Garcinia is POSSIBLY SAFE for most people when used for 12 weeks or less. Long-term safety is unknown. Garcinia can cause nausea, digestive tract discomfort, and headache.
  • Special Precautions & Warnings:
  • Pregnancy and breast-feeding: Not enough is known about the use of garcinia during pregnancy and breast-feeding. Stay on the safe side and avoid use.

“Possibly safe?” Wow, that means it might not hurt me. The bottom line is that sufficient scientific research on this and most other herbal supplements is woefully inadequate – randomized, double-blind, placebo-based studies over decades are usually required to give a clear picture of how safe and effective any substance is to take into your body.

But the salespeople don’t want you to know that, and they pay people like Dr. Oz big bucks to hawk these products, which nets them millions of dollars from poor yutzes like you and me, if we’re foolish enough to pay attention to their pestilential marketing campaigns.

One last point: be careful not to assume that I’m saying all natural remedies are worthless or dangerous. That’s not the case. But the vast majority of the things you see hawked on the internet or on these infomercial-style media advertisements are there for only one reason – to get your money based on false promises and false hope. If you’re interested in releasing weight, my recommendations can be found here – scroll to the bottom of the page and find the section entitled “So if you’re interested in releasing weight, what can you do?

If you’re wanting to be lighter and thinner, the odds are you can be – but as I’ve said before and often and don’t care who hears it: there’s no magic bullet. Save your money.

The Old Wolf has spoken.


Oh, and who’s sending this garbage email out?

Pure Garcinia Cambogia
530 Lake Avenue #501 (Appears to be the Pasadena Rug Mart)
Pasadena, CA 91101

and their spam affiliate,

“Multispecialty Medical Groups”
1231 Northern Lights Blvd, #569 (A post office box at a UPS Store)
Anchorage, AK 99503

Açaí, a Sigh, Assai! – The Great Weight Loss Scam

(Cross-posted from my LiveJournal)

If you haven’t heard about the “Açaí Berry / Colon Cleanse” diet rage, you’re either a luddite or have been living in a cave somewhere.

  

It astonishes and saddens me that people in the 21st century continue cheerfuly sending money to scammers in the hopes of getting something for nothing, or losing weight without effort.

Enough, already. This particular scam, which has flooded infomercials, targeted advertising and AdSense slots, and promoted (like just about every other fraud, as having been seen on Oprah, MSNBC, and the Dark Side of the Moon), is

a) unadulterated horse-hockey that redlines the BS-meter, and
b) potentially harmful to your health.

So here are a few facts.

1) People want your money, they don’t care about your health, and you are being lied to. The outright dishonesty with which this “miracle diet” is promoted should be enough of a red flag to send anyone with half a brain screaming in the opposite direction. Want some examples? Check out the açai scams update at Waffles At Noon. The deception goes many, many layers deep. Look up “açai berry scams”, and most of the links either take you to more product websites, or fraudulent E-zine articles or “blogs” which look like “unbiased” reviews. The depth and breadth of advertising fraud is absolutely heart-stopping, and it’s “all about the Benjamins, baby.”

2) There is nothing special about the açaí berry. Antioxidants are good. Virtually thousands of randomized, double-blind, placebo-based studies published in JAMA, Lancet and other mainstream medical journals show that free-radical scavengers help improve overall health. Fruits are full of antioxidants. The açaí berry is a fruit. Just like strawberries, kiwis, oranges, grapefruits, pomegranates, mangosteens, ningxia wolfberries, and you name it. When consumed as part of a balanced diet, they’re all good for you. But there is nothing “miraculous” about this or any other fruit.

3) Colon cleansing is unnecessary and potentially harmful. Your colon is an amazing apparatus. With the exception of abnormal medical conditions such as fecal impaction due to longstanding constipation, or intestinal torsion, your colon cleanses itself efficiently and regularly. If you do a colon cleanse, you’re likely to lose a few pounds as the result of clearing out two days worth of food in your system, but as soon as you start eating again, it will come right back. Colon cleansing on a regular basis can disrupt the natural intestinal flora, and impair the colon’s natural ability to regenerate its lining. A diet rich in soluble and insoluble fibers is all your body needs to keep your colon happy, and doing what it does best – absorbing nutrients and expelling wastes.

4) Detoxification is something your body does all by itself. There are three ways the body handles toxins. It can store them, neutralize them, or excrete them. Adequate fiber in the diet increases the motility of the bowel, reducing transit time and thereby decreasing the amount of time any potential toxins are present in the colon, thus reducing reabsorption. An adequate supply of vitamins, minerals and co-factors in the diet ensure that the liver is given all the tools it needs either to convert toxins into harmless compounds, or conjugate them with other molecules, rendering them less toxic, and eject them along with the bile.

So if you’re interested in releasing weight, what can you do?

Eat less, eat better, and exercise more. There, I’ve just saved you hundreds of dollars. There really is no other answer to sustained weight release.

A few pointers:

Eating is fun. We like to eat tasty, appetizing and satisfying foods. And you can, and still lose weight. One of my favorite books (with which I have no affiliation or financial interest) is Picture Perfect Weight Loss. While I don’t necessarily recommend this specific program above certain others, if you want an eye-popping look at really yummy, healthy eating alternatives, this is a good book to keep around. It will get you thinking along the right lines.

Low-glycemic eating makes sense. Low-Carb diets are bad for you. Carbohydrates are your body’s primary energy source, and robbing your body of carbs makes it turn to secondary sources of energy which can have deleterious effects on your overall health. However, as a nation we are addicted to high-density carbs which have the effect of rocketing our blood sugar into the stratosphere. When this happens, a chain-reaction of events takes place:

a) Your body releases insulin to bring the blood sugar down to normal.
b) Because this is a “red alert” reaction, blood sugar levels tend to fall below healthy levels.
c) In response to this, your body releases a cascade of hormones to promote conversion of fat into glucose, and also stimulate your appetite.
d) You typically reach for something quick, unhealthy and satisfying – and the cycle starts all over again.

Thus we find ourselves in a constant blood sugar loop of spike and crash, spike and crash – and as we do so, our insulin levels become elevated over time. Since insulin is your body’s primary fat-storage hormone, hyperinsulinemia is effectively telling your body to store fat no matter what else you do. This is the main reason people fail at weight loss: they are carb-addicted and can’t break the sugar-spiking cycle.

Your body does best when blood-sugar levels are kept in a very narrow band just above your fasting glucose baseline. To do this, choose foods that have a glycemic index below 55, and a glycemic load below 10, and eat smaller, more frequent meals. In addition to all the physical benefits of not spiking your blood sugar, such as reducing the arterial aging rate, it helps you stay satisfied and functions as a defense against binge eating.

Get Social Help If you want a commercial plan to help you along, I recommend Weight Watchers. (Again, I have no financial interest here.) I say this because their rates are reasonable, you don’t have to buy special foods, and because their plans (point-based or an essentially low-glycemic list of core foods) give you the flexibility you need to enjoy life and still be successful.

Exercise. Just do it. 5 times a week. Get off your duff and move, getting your heart rate up for 20 minutes at the very least, and your body will thank you for it.

Get adequate vitamin support. I’m not going to tell you what to take, because I happen to promote a specific solution and I’m trying to keep this unbiased. What I will tell you is that out of thousands of products on the market, there are only about 4 or 5 companies who provide an adequate balance of vitamins, minerals and co-factors for optimal health, and almost none of them are found on grocery-store shelves. Do your research. For a number of reasons, this is a critcal part of a good weight-release plan.

Drink plenty of water. Your liver is essential in weight-release. If you get dehydrated, your kidneys don’t function as well, and shift some of the detoxification process over to your liver, which is then less able to perform its fat-burning functions. 8 oz of water, 8 times a day is baseline, with an added 8 oz. per day for every 25 lbs of extra weight you are carrying.

As a nation, we’re obsessed with weight loss, because 30% of us are morbidly obese, and 65% of us are overweight. That means that the sleazeballs will come crawling out of the woodwork to sell you anything you’ll buy.

Do yourself a huge favor, and stay away from it all. There is no magic bullet.