When I started shaving as a lad, I was able to use a blade for a while but there was a lot of blood involved until my skin got used to it. I began to understand the impact of “bleeding from every pore.” I finally gave that up; I wanted a shave, not a self-sacrifice. “Zit zot! Cut my face to shreds!”
When I switched to using a trusty Braun (I’ve had three since 1975), I started using a combination of LectricShave™ and AquaVelva™ for the befores and afters.
They work well, I liked them then, and I like them now. And it occurred to me that they’ve changed almost not at all since their introduction (AquaVelva in 1929!) and have survived without using a lot of fancy and idiotic marketing (although the late 50s and early 60s TV ads for LectricShave were pretty insipid, as most commercials from that era.)
Back in the late 60s and early 70s, there was a brand of after-shave called HaiKarate – under the “sex sells” rubric, they produced some really cheesy commercials showing nerdy guys with horn-rimmed glasses fending off sex-crazed women; each bottle came with a self-defense insert and the slogan, “Be careful how you use it.”
Although re-introduced in the UK in 2014, this product faded out in the 1980s. Unsurprisingly.
Other products came and went, some of which I remember fondly.
I purchased a set of “Nine Flags” colognes once, and I recall being very partial to “Italy” – the dry citrus was very easy on my nose.
This is one I wish had endured. You can still find some floating around on eBay, but time is not kind to these fragrances – in my experience, the chemicals begin to break down and they can smell rancid after a while.
I’m glad that the two products I have used for most of my life are still around.
The Old Wolf has spoken.