How can you tell when an advertiser is lying?

Answer: His lips are moving.

Let’s look at this ad that appeared on my Facebook feed (Android). The first one seems to indicate that US comsumers are urged to stop using WiFi after some sort of revelation by Donald Trump.

But click on the ad (which I never do, unless I’m following some sort of jiggery-pokery down the rabbit hole) and you end up with an advertorial (read: advertising thinly disguised to look like a news article) for YesBackup, a cloud backup service.

If you’re confident in your product’s abilities, Mr. or Ms. CEO, you shouldn’t resort to outright lies, trickery, and deception to get customers. Even the use of Advertorials (sometimes called “farticles” or “fake articles”) alone is enough to make your integrity suspect. Now this may be the the work of an affiliate marketer, that doesn’t really excuse the company – they are, after all, responsible for all of their advertising whether in-house or contracted out.

The takeaway: Be very careful clicking “sponsored ads” – the vast majority of them are going to be deceptive at best and outright scams at worst.

The Old Wolf has spoken.

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