I previously posted about the most deceptive ad I had ever encountered in an article entitled “Selling It.”
Take away all the mummery, and the thrust of the ad was, “throw away your old rabbit ears and buy our pretty rabbit ears.”
When it comes to separating suckers from their money, old ideas die hard. I mean, why throw away such a good concept if it works, right?
Saw this in WalMart just the other day:
Other than the fact that the old one was analog and this one is digital, it’s the same marketing pitch, with the same marketing weasel words. But the summum bonum of the product? “Works just like your old antenna, ONLY NOW with a sleek design.”
Well, that’s certainly sufficient incentive to throw away my old digital antenna and buy this one. Except for the fact that I haven’t watched broadcast TV for over 20 years, but that’s another story.
Save your money and don’t buy camel ejecta like this.
The Old Wolf has spoken.