I touched upon brand imitation in a previous post, but a recent image posted on Facebook by an acquaintance of mine made me want to revisit one such example in detail.
While Wikipedia relates many details about the brand and its history, apparently the original owners failed to trademark the “Dr.” part of its name, and as a result there are almost more doctors in grocery stores than you can find at an AMA convention.
Hannaford’s version of Dr Pepper. Not bad, actually, and half as expensive as the real thing. Sadly, the diet version has recently disappeared from shelves in the 12-pack form, and can only be found in 2-liter bottles. Hannaford was both obscure and uninformative when I pressed local management and national customer service as to reasons why.
I have found two fairly complete lists of Dr Pepper clones out there.
I never dreamed that there could be so many.
The origins of Dr Pepper are fraught with rumors; what is known is that the formula was originated by pharmacist Charles Alderton of Brooklyn, NY in Morrison’s Old Corner Drug Store in Waco, Texas. The Dr Pepper FAQ reports that “Dr Pepper is a unique blend of 23 flavors.” Prune juice, despite popular opinion, is not one of them. There is a suggestion that Alderton wanted to come up with a soda that had the smell of walking into an old soda shop. Its formula is as closely guarded as that of CocaCola™.
Whether these alignments are based on the names or on one person’s assessment of the relative accuracy of the flavor, I have not been able to determine, but I thought it was funny at any rate.
As for who owns Dr Pepper, that is also a tale of the ages. It’s now marketed by the Dr Pepper Snapple Group, a business unit of the conglomerate Keurig Dr Pepper. (You can see Dr Pepper on the far left in the image at this post – it was at that time still a part of Cadbury Schweppes.)
But regardless of who owns it, or who distributes it (sometimes it’s the local Coke distributor, sometimes it’s the Pepsi people), as long as it continues to be available in some form or other I’ll be happy.
The Old Wolf has spoken.