Woo Water

Visitng a LYS (Local Yarn Shop) in Logan, Utah, I had a glance at the April 2, 2015 edition of Time™ while my wife was finishing up her browsing.

And once again it was confirmed that there’s a sucker born every minute.

Producers try to replicate the success of coconut water

Coconut water, the trendy sports drink that’s exploded into a $400 million-a-year business in the U.S., has new competition. Bottled-water outfits are trying to sell consumers on H2O with vegetables, tree saps and other flavored ingredients. Startups and small companies especially are marketing a raft of new products spiked with a little extra…

Coconut water? I had never heard of such a thing. But have a look at all the wannabes who are jumping on the money train:

water

©Time Magazine

Claims, claims, claims! Improves digestion, soothes sore throats, revitalizes, liver detox, hangover relief, woo, woo, woo! In today’s atmosphere of anti-science and galloping gullibility, there is more opportunity to profit from the ignorance of the masses than ever. Plus ça change…

Edit: Props to Sharon Neeman for catching an error: Victoria’s Kitchen Almond water makes no claims at all, except that it’s delicious and refreshing, which I could certainly get behind if that sort of thing appealed to me.

Petroleum

Lucky Luke, “À l’ombre des derricks”

Snake oil salesmen and purveyors of medical quackery have been around since the dawn of time, but let marketing departments get a whiff of a trend, and the trickle becomes a deluge.

I have nothing against natural remedies per se, and have expanded on this topic in other articles. What I do object to is pure

BS Meter

which these products are, and I recommend that you save your money.

The Old Wolf has spoken.

If they’re willing to spam you, think twice. No, think three times.

Spam is one of the plagues of the 21st century. Despite feeble efforts of government regulatory bodies (think CAN-SPAM act, which resulted in an increase of spam), spammers continue their tactics. In the second quarter of 2013, per Kaspersky, spam comprised 70.7% of all email sent globally.

All you have to do is look at the kind of things caught by your spam filters to get an idea of the reputability of companies who are willing to spam you – porn, get-rich-quick offers, penis/breast enlargement, Canadian pharmacies (typically run by
Russian crime syndicates), diploma mills, real-estate swindles, wrinkle creams, hair-regrowers, insurance fraud, worthless supplements, cable/satellite/internet/TV scams, weight loss “miracle pills,”… the list goes on and on.

The trouble is – spam is profitable. People answer ads, buy products that they don’t need and that don’t work, and spammers make money.

Granny-Grandma-Internet-old-people

But there’s a reason that spam is also called “junk email” – and that’s because almost everything offered to you by spammers is just that – junk. It’s worthless, and probably worse than worthless – it could end up costing you lots of money and frustration. You would think this goes without saying, but obviously it doesn’t.

Let’s look at an example, arrived freshly steaming in my junk folder today:

CHW

First off, the mail consists of an image, which makes it hard for spam filters to tag it. Anyone who works hard to defeat built-in and ISP protections against spam probably has the ethics of a honey badger.

This particular ad touts a “home warranty service,” which is really nothing more than a pre-paid service contract on home appliances and infrastructure. But what does the Better Business Bureau have to say about CHW?

Government Actions

New Jersey Division of Consumer Affairs Complaint
Date of Action: 7/28/2014
The following describes a pending government action that has been formally brought by a government agency but has not yet been resolved. We are providing a summary of the governments allegations, which have not yet been proven.

On July 28, 2014, the New Jersey Division of Consumer Affairs filed a Complaint in Superior Court in Middlesex County against CHW Group, Inc., d/b/a “Choice Home Warranty,” an Edison-based company that allegedly induced consumers to buy “comprehensive” coverage for crucial home systems and appliances, and then denied consumers’ claims for repair or replacement through the use of deceptive tactics. As a result, consumers who paid hundreds of dollars for CHW’s “home warranties” – which are actually residential service contracts – were forced to pay out-of-pocket for air conditioning, refrigerator, or other repairs that allegedly should have been covered under their “warranties” with CHW.

As set forth in the State’s complaint, filed by the Division of Law on behalf of the Division of Consumer Affairs:

CHW and its principals often denied claims based on consumers’ supposed failure to properly maintain their covered home systems or appliances. The defendants also often denied claims based on supposed pre-existing defects. The company denied claims even when technicians declared that the covered home systems or appliances had been properly maintained, and/or had failed for reasons not related to poor maintenance or pre-existing problems.

As a way of denying claims, the defendants on many occasions demanded that the consumers provide years’ worth of records to prove they performed regular maintenance on the covered items. These denials were issued despite the fact that CHW’s residential service contract does not state that the company can demand maintenance records from consumers.

Additionally, when consumers requested specific explanations for their denial of claims in writing, CHW on many occasions failed or refused to provide written explanations.

CHW also promised consumers that if covered items could not be repaired, the company would replace them. However, when consumers needed to replace covered items, the company often required consumers to accept cash “buy-outs.” These “buy-outs” were hundreds of dollars less than the consumers’ cost to replace the items.

CHW also repeatedly failed to deliver on its promises for prompt service. In several cases this was because the company failed to pay its contracted technicians.

CHW’s residential service contract states that, upon receiving a request for service, the company will contact a local technician within two days during normal business hours and four days on weekends and holidays. However, CHW did not have contracted technicians in some areas. Consumers in those areas had to find their own technicians, then pay the technicians directly and seek reimbursement from CHW. On other occasions, contractors sent to consumers’ homes by CHW turned out to be unlicensed and/or uninsured.

The State’s Complaint ultimately requests that the Court, among other things, find that the defendants violated the Consumer Fraud Act and Advertising Regulations; order defendants to pay consumer restitution; declare CHW’s residential service contracts with consumers to be null and void; and impose civil penalties.

For more details go to:
http://nj.gov/oag/newsreleases14/pr20140728a.html

In response to these charges, the business provided the following statement:

“We are disappointed that the State has chosen to file this lawsuit. We unequivocally dispute the allegations, intend to vigorously defend against them, and are confident that we will ultimately prevail. Choice Home Warranty has fielded thousands of warranty claims from our customers, resulting in claims payments of tens of millions of dollars. In fact, many of the complaints referred to by the Attorney General’s office, were resolved long ago, to the satisfaction of the consumer.”

This particular suit is ongoing, and allegations have not been proven… but the number of complaints, roughly 300 per year, is probably a pretty good indication that not all is well. I return again to the simple fact that this company is willing to advertise via spam, always a huge red flag in my book.

Have a look at a gripe posted at complaintsboard.com on 3/20/15, yesterday as of this writing:

Every time I called, they sent someone out. I paid the $45, only to find out a repair wasn’t covered. Then, my washing machine was acting up. Replacing the mother boards was more than what the machine was worth. They opted to send me a check for $300. That was a month ago – currently, no check. I then had another claim, and again, it wasn’t covered. So I told them that since they don’t cover items for my home, I wanted to cancel. I received a call last week stating that since I cancelled, they wouldn’t send the $300 check. I told that person that I filed the Washing Machine claim over a month ago, and that check should have already been issued and mailed. He hung up on me. So, I have been emailing CHW about the status of my account and check and received nothing. Then, just now, I called CHW customer service and asked who the President and CEO is, and they put me on hold and never came back on the phone. I want to file a formal complaint. Make sure to have my account closed and have that $300 check which I am entitled to. Horrible, horrible bait and switch and God awful Customer Service.

Here’s one from Ripoff Report:

Our A/C compressor stopped working. It is 17 years old (we bought the home less than 6 months ago) and choice thinks it should last 18 years. They call it “premature failure” which is not due to normal wear and tear, so they denied the claim. They advertise that they will cover your appliances no matter how old. Don’t believe it! Their exclusions are general enough that they can deny any claim.

So you pay to sign up, you pay $45.00 for a service call, and often you are told that the repair isn’t covered… this echoes the kind of allegations leveled by the New Jersey Division of Consumer Affairs. And when you try to get a complaint resolved and get the kind of “customer service” related above, you know you are dealing with a company that doesn’t give a rat’s south-40.

Before you even consider dealing with a company that spams you, no matter how appealing the offer may look, do some research.

In the interest of full disclosure, and the Internet being what it is, the presence of a complaint anywhere does not guarantee that a company is malfeasant or dishonest. But as you are doing your research, look for patterns. If there seems to be an abundance of complaints across multiple sites, you might want to look elsewhere. Also, the BBB is in business to make money, and companies can purchase accreditation with them, so being accredited with the BBB is also not a guarantee of ethicality.

As always, please watch over your loved ones – especially the elderly and vulnerable. Educate them to stay away from spam offers if they have access to email.

The Old Wolf has spoken.

They see us spammin’, they hatin’…

Spam-folder

Got this email from some Chinese spammers today:

From: “Jordan West” <jltucker@pamlicomarine.com>
To: [deleted]

Subject: [SPAM] Re:Re: how to pay?

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 Anguilla 	6279	Email Addresses		$50 USD
 Antarctica 	4780	Email Addresses		$50 USD
 Antigua and Barbuda 	9828	Email Addresses		$50 USD
 Argentina 	249050	Email Addresses		$240 USD
 Armenia 	16475	Email Addresses		$50 USD
 Aruba 	5670	Email Addresses		$50 USD
 Australia 	1087139	Email Addresses		$400 USD
 Austria 	386081	Email Addresses		$300 USD
 Azerbaijan 	10150	Email Addresses		$50 USD
 Bahamas 	2936	Email Addresses		$50 USD
 Bahrain 	8394	Email Addresses		$50 USD
 Bangladesh 	8510	Email Addresses		$50 USD
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 Belarus	43089	Email Addresses		$80 USD
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 Bermuda 	12783	Email Addresses		$50 USD
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 Bosnia Hercegovina 	17313	Email Addresses		$50 USD
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 British Indian Ocean Territory	6181	Email Addresses		$50 USD
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 Bulgaria 	82757	Email Addresses		$100 USD
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 Great Britain (UK) 	2107	Email Addresses		$50 USD
 Greece	351383	Email Addresses		$250 USD
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 Guinea-Bissau 	1783	Email Addresses		$50 USD
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 Haiti 	2048	Email Addresses		$50 USD
 Heard & McDonald Is. 	2260	Email Addresses		$50 USD
 Honduras 	5963	Email Addresses		$50 USD
 Hong Kong 	123036	Email Addresses		$120 USD
 Hungary 	422919	Email Addresses		$400 USD
 Iceland 	105789	Email Addresses		$100 USD
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 Korea-South 	261872	Email Addresses		$250 USD
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 Lao People's Republic 	4784	Email Addresses		$50 USD
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 Macau 	7888	Email Addresses		$50 USD
 Madagascar 	4276	Email Addresses		$50 USD
 Malawi 	2482	Email Addresses		$50 USD
 Malaysia 	111748	Email Addresses		$100 USD
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 Malta 	8252	Email Addresses		$50 USD
 Marshall Islands 	1657	Email Addresses		$50 USD
 Martinique 	2834	Email Addresses		$50 USD
 Mauritania 	1531	Email Addresses		$50 USD
 Mexico 	175569	Email Addresses		$170 USD
 Micronesia 	33586	Email Addresses		$70 USD
 Moldova 	12899	Email Addresses		$50 USD
 Monaco 	3298	Email Addresses		$50 USD
 Mongolia 	3717	Email Addresses		$50 USD
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 Morocco 	11568	Email Addresses		$50 USD
 Mozambique 	4226	Email Addresses		$50 USD
 Myanmar	2540	Email Addresses		$50 USD
 Namibia 	8514	Email Addresses		$50 USD
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 Nepal 	10602	Email Addresses		$50 USD
 Netherlands 	932295	Email Addresses		$400 USD
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 New Caledonia	3611	Email Addresses		$50 USD
 New Zealand	398340	Email Addresses		$300 USD
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 Pakistan 	25110	Email Addresses		$50 USD
 Palau 	2644	Email Addresses		$50 USD
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 Puerto Rico 	3314	Email Addresses		$50 USD
 Reunion Island	1957	Email Addresses		$50 USD
 Romania 	166967	Email Addresses		$160 USD
 Russian Federation 	2006321	Email Addresses		$400 USD
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 Samoa 	31032	Email Addresses		$70 USD
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 Senegal 	5923	Email Addresses		$50 USD
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 Sri Lanka 	11786	Email Addresses		$50 USD
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 Sweden 	655349	Email Addresses		$400 USD
 Switzerland 	641143	Email Addresses		$400 USD
 Syrian Arab Republic 	3860	Email Addresses		$50 USD
 Taiwan 	314926	Email Addresses		$200 USD
 Tajikistan 	2310	Email Addresses		$50 USD
 Tanzania 	5281	Email Addresses		$50 USD
 Thailand 	69677	Email Addresses		$100 USD
 Togo 	2349	Email Addresses		$50 USD
 tokelau	18777	Email Addresses		$50 USD
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 Trinidad & Tobago 	5081	Email Addresses		$50 USD
 Tunisia 	8019	Email Addresses		$50 USD
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 Tuvalu 	63582	Email Addresses		$100 USD
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 United Kingdom 	2421695	Email Addresses		$500 USD
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 Uruguay 	24693	Email Addresses		$50 USD
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 Vanuatu 	3407	Email Addresses		$50 USD
 Vatican City State 	2877	Email Addresses		$50 USD
 Venezuela 	20654	Email Addresses		$50 USD
 Vietnam 	36765	Email Addresses		$70 USD
 Virgin Islands 	4764	Email Addresses		$50 USD
 Wallis & Fortuna Is. 	2788	Email Addresses		$50 USD
 Western Sahara 	1758	Email Addresses		$50 USD
 Yemen 	3436	Email Addresses		$50 USD
 Yugoslavia 	45710	Email Addresses		$90 USD
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The contact email address resolves to “wengjiao7598@163.com,” but I wouldn’t recommend dealing with these scumbags. If they’re willing to spam the world, they’re willing to cheat you for everything they can get.

Also, never click on those “unsubscribe” links – you’re dealing with people who make money by selling email lists as well as spamming, so you’ve just confirmed that you’re a real-live email address, and your level of spam will increase exponentially.

Here’s what that unsubscribe link resolves to:

peterwilso.hk1.hkiis.pw/unsubscribe.php?email=3Dinfo@=

That .pw domain is somewhere in Palau, but it looks like it has something to do with Hong Kong, which would correlate with the Reply To address.

If you’re serious about helping reduce spam, you can report unsolicited email at Spamcop.net. It’s an uphill battle, but these things can help – sometimes spammers use legitimate services who will take action on reported accounts.

The Old Wolf has spoken.

One News Story – Twelve Clickbait Ads

The image below was assembled from Newser.com. I’ve mentioned this before, but it seems that sponsored ad placement like has risen to the level of the absurd.

bullshit

Every one of these ads is clickbait and leads to some sort of deceptive or disreputable website, things like Lower My Bills, Pimsleur Appraoch, snake oil peddlers, things like that. Twelve scummy ads for a single news article? Even if you need to place ads, one would think you could choose more reputable businesses to promote than these deceptive, barely-legal scams.

It’s getting more and more difficult to navigate the web for substantive content witnout being bombarded with things like this, hard-coded ads that AdBlocker won’t wipe out. But one thing is certain – you should never click on ads like this; you’ll only be taken to a site that wants to get your money and/or information, and doesn’t care how they do it.

The Old Wolf has spoken.

The Next “Miracle Weight Loss Herb” – Caralluma Fimbriata

According to Wikipedia, caralluma ascendens, another name for caralluma fimbriata, is an edible form of cactus used throughout the Indian subcontinent as an appetite suppressant, or so-called “famine food.”

Leave it to the snake-oil hawkers to turn this into the next big thing they can make a few bucks on.

Got an email today from a “friend,” one whose email account or information had been compromised:


From: Redacted

To: store-news@amazon.com, ChaseNotification@emailonline.chase.com,

…snip… pmlncc@kkwl.ac.th, mrs.phillipjones@live.com

Subject: [Redacted]

Hi! How are you?

It works! http://nationalbranding.com/probably/dead.php

[Name Redacted]


These spoofed emails are so transparent at this point that I can smell the fraud before I even open them. But, in the interest of public service, I follow these links to see what new scam is being perpetrated on the general public.

Today’s bowl of steaming camel ejecta led me to a website hawking caralluma, the new New NEW weight-loss miracle.

Landing

This is the same kind of affiliate marketing effluence that I have described elsewhere (just do a search at this blog for garcinia cambogia, for example).  Notice the tiny print below “ACT NOW!” that obligates you to a monthly $10.00 charge. But in the end, they’re less concerned with selling you their product as they are about getting your information which in the long run is much more valuable to them than a single sale.

Smell the foul rot of desperation as we proceed through the following screens:

Hook7

The first come-on is BOGO. If we don’t fall for that, we get this:

Hook1

Wait wait wait! OK, what now?

Hook2.jp

One of 50 customers, huh? Wow, I must really be special. But I guess I’m not really interested after all.

Hook3

Wait wait wait! Wow, a free trial bottle, and the offer is good for only 10 minutes! Shall we look and see?

Hook4

Now this is a wondrous thing. Instead of caralluma, I’ve been sent to a page to order garcinia cambogia. Looks like the affiliate marketer forgot to update his previous campaign.

Hook5.jp

More desperation.

Hook6

Now the bottle is free, and I only have to pay 99¢ for shipping. But remember, I’m still providing my credit card information, and obligating myself to that $10.00 per month “subscription.” Once these drones have your financial information, they are in a position to bill you for anything they want, or sell your credit card and personal information to other scumsuckers.

It’s all garbage, poorly-crafted but sadly effective affiliate marketing for products that have little or no value, or worse, are actually detrimental to your health.

Be careful out there.

The Old Wolf has spoken.

Is this the future of vending?

An article at The Telegraph talks about a new kind of vending machine that is starting to be seen:

The world’s first vending machine with facial recognition technology has been unveiled, and it could refuse to vend a certain product based on a shopper’s age, medical record or dietary requirements.

I was immediately reminded of this bit of whimsy which, while funny, is very disturbing in its implications:

What would happen if vending machines started presenting us with screens like this?

Smart Vending

Two forces are at work here: HIPAA privacy requirements which have burdened the medical establishment with hippopotamic and time-consuming (but perhaps necessary) paperwork and procedures, and the free availability of information as demonstrated by the recent hack at Sony, only one of many over the last years.

I’m not really sure which way this trend is going to go, or what my grandchildren will see; I can only hope it doesn’t devolve in the direction of telescreens and thoughtcrime.

Orwell Quote 1984.

With thanks to my colleagues at Cheshire Academy – from the Drama Club’s presentation of “1984.”

While I’d like to think that this is just satirical drivel, there are undeniably Orwellian trends taking place in our society today, witness the massive spying on American citizens by government agencies which were revealed by Edward Snowden. It is my hope that this trend can be reversed.

This is all rather heavy and depressing and far removed from vending machines… or is it?

The Old Wolf has spoken.

Supplements: The Good, the Bad, and the Ugly

I’ve written here multiple times about medical snake oil.

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Green coffee extract (debunked), garcinia cambogia, forskolin, caralluma, you name it: It’s all smoke and mirrors… but that doesn’t stop Dr. Oz and others from making a fortune promoting it. What’s next, portland cement?

On that note, have a look at the two following screen captures. The first, hawking Garcinia Cambogia, I published on 23 December 2013, about a year ago. The second, shilling for Forskolin, came from a spam link that showed up in my email yesterday. The third was added as an edit on August 21, 2015.

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Edit: The last one, above, was harvested from a spam email received on 8/21/2015, two years after the first one above. The affiliate marketers just recycle the same old text with another “new miracle.” Do you really trust yourself to do business with people like this?

If you look at the body text of all three samples, you’ll see it’s essentially identical copy. What you see here is a good example of the dark side of affiliate marketing, which you can read about in detail over at The Atlantic. One salient quote:

The downside to affiliate marketing is its astonishing rate of fraud. Because affiliates put up their own money to pay for ads pushing these products, they have a strong incentive to dupe consumers, so they can recoup their investment. If you’ve ever clicked an ad or a “sponsored link” about, say, a spectacularly effective new weight-loss scheme, which then leads you to a fake news article (or “farticle,” in the industry parlance) filled with sketchy scientific findings and constant entreaties to buy a product “risk free,” then condolences are in order: you’ve likely stumbled into some affiliate’s trap. “Affiliates are the most creative bunch of people you’re ever going to find, because you’ve got 5,000 people promoting the same product, and they’re all trying to get an edge,” Jim Lillig, an Illinois-based affiliate-marketing strategist, told me. “So of course you’re going to have people pushing the envelope. Some will do anything and everything to promote a product they think they can make money with.”

What brought this on today is that while waiting for “Mockingjay, Part 1” to begin at our local theater in Payson, Utah, I saw an advertisement for a product called Q96. This has been and is being marketed in Canada and now the US as a natural product that allows people with severe mental disorders to stop taking their meds – and that’s just wrong. A little research turned up a comprehensive article at Salt Lake City Weekly, which is not terribly complimentary about Utah or Mormons when it comes to the MLM and nutritional supplement industry, but which tells the story of Q96 in a straightforward and reasonable way.

Now I need to clarify something: I’m not anti-vitamin or anti-natural-remedy by nature. Look at aspirin; if it weren’t for the efficacy of willow bark in reducing fevers, people might never have done further research to isolate the active ingredient. I strongly believe that many herbs, roots, and natural substances have beneficial properties, some which have not been discovered yet. But when I take something, I want there to be science behind it, or at least a proven track record among users for a given benefit.

There’s a really good article at Consumer Reports which lists 12 ingredients we would probably be better off not messing with, as well as a few old standbys that are most likely beneficial. For a quick reference, the ones to avoid are:

Aconite, Bitter Orange, Chaparral, Colloidal Silver, Coltsfoot, Comfrey, Country Mallow, Germanium, Greater Celandine, Kava, Lobelia, and Yohimbe.

Beneficial supplements are:

Cranberry, Fish Oil, Glucosamine, Lactae, Lactobacillus, Psyllium, Pygeum, SAMe, St. John’s Wort, and Vitamin D.

Further information and greater details can be found at the CR article.

My wife grows comfrey to make tea out of; she’s an herbalist and swears by it. For now, I’ll be chary about using it until there is more science on the subject. Tragically, herbs cannot be patented, and so there is no incentive for science to do a lot of research on natural substances like this unless someone funds the study.

I’ve written previously about my own ideas about how to proceed with weight release at the end of this article about the Açaí Berry: low-glycemic eating, exercise, and high quality vitamins and minerals. There are not many companies out there that offer really good supplements that meet all the requirements of completeness, availability, purity, potency, and safety – only about five that I know of – but there is certainly a lot of junk out there that will do you just about as much good as eating pebbles.

Do your research, and watch out for those who would love to separate you from your money and give nothing, or even harm your health, in the process.

The Old Wolf has spoken.

Custom Laser Engraving: Getting the Word Out

Business can be a fickle thing, sort of like success in show business. Some people just get lucky and get the breaks; others struggle for a lifetime to make a living at their craft.

Advertising is expensive, and from what I’ve seen, the only people who make money from advertising are the advertising promoters.

So here’s a bit of free exposure for some friends of mine up in Canada who could use a boost.

Fractal

They do all kinds of custom work.
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Pet Gravestones


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Wood Engraving


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Metal and Glass

If you have any needs in this area, I know they would appreciate your business. Visit them at www.fractalcoffee.com.

The Old Wolf has spoken.

Brand Imitation – the Sincerest Form of Marketing

Cross-posted from LiveJournal

We’ve all seen them on the shelves, usually down at floor level. Oatie-O’s, Fruity Hoops, Crisp Rice. Store brands trying to cash in on decades worth of marketing by the big boys.1

Depending on your locality, you can find over 50 knock-off brands of Dr Pepper™.

Dr Pepper Clones

As a general rule, these knock-off brands are the abomination of desolation. Mr. Pibb, for example, Coca-Cola’s ubiquitous knockoff of the Doctor, tastes like something wrung from a very ill moose – and yet if you go to a restaurant whose nuts are being tightly squeezed by the Coke™ conglomerate, that’s all you can get. ²

In the case of cereals, the clones sometimes come close, but almost never approximate the quality of the real thing.

Until now.

I’m particular about my cereal. Just about the only one I eat on a regular basis is Quaker’s Life™. I’ve been loyal since it came out in 1961. When it was reformulated in 1998, I was one of many consumers who complained, prompting Quaker to revert to its original formula. So when my better half brought home a box of a new concoction by Kroger called “Living Well,” my thoughts turned darkly to glowing braziers and hot coulters.



(Image from Drawn and Quartered by Charles Addams)

How could they? Like Dr Pepper™, Life™ is unique, with no real head-to-head competition. No one had ever tried to clone it before, and this effort couldn’t possibly be worth the powder to blow it to Hell with. Could it?

Here’s the scary part: Kroger nailed it. Either they have a mole inside Quaker, or they’re buying Life™ in brobdingnagian quantities and repackaging it. Taste, texture, smell, looks – I’d be hard-pressed to tell the difference. It’s that good.

What’s a loyal consumer to do? The driving factor in this economy, I fear, will be price. If Life™ costs $3.00 a box, and I can find Living Well™ on the shelf for $2.50, I’m afraid the clone will win. If, on the other hand, the prices are equivalent or just pennies apart, I’ll go for the real thing.

Sorry, Quaker.


Footnotes:

1 Some particularly egregious examples of cereal knockoffs can be found at The Cheapass Cereal Hall of Fame

² Edit on New Year’s Day 2019: It’s gotten better since I last posted. Here in Maine, Hannaford carries it’s own version of Dr Perky and the diet one as well, and they’re pretty acceptable – and half as expensive as the real thing.