I would gladly pay you Tuesday for a hamburger today. But during WW 1 and WW 2, Tuesday was a day of rationing. I originally thought this sign had something to do with Thimble Theatre, but it turns out it has more to do with the European and Pacific theaters.
During World War I, President Woodrow Wilson issued a proclamation calling for every Tuesday to be meatless and for one meatless meal to be observed every day, for a total of nine meatless meals each week. The United States Food Administration (USFA) urged families to reduce consumption of key staples to help the war effort. Conserving food would support U.S. troops as well as feed populations in Europe where food production and distribution had been disrupted by war. To encourage voluntary rationing, the USFA created the slogan “Food Will Win the War” and coined the terms “Meatless Tuesday” and “Wheatless Wednesday” to remind Americans to reduce intake of those products.
Herbert Hoover was the head of the Food Administration as well as the American Relief Association during Woodrow Wilson’s presidency, and played a key role implementing the campaign, which was one of Hoover’s many attempts to encourage volunteerism and sacrifice among Americans during the war. The USFA provided a wide variety of materials in addition to advertising, including recipe books and menus found in magazines, newspapers and government-sponsored pamphlets.
The campaign returned with the onset of World War II, calling upon women on the home front to play a role in supporting the war effort. During this time, meat was being rationed, along with other commodities like sugar and gasoline.
This particular photo seems to have been taken in New York, where Nedicks was a big chain.
It does not escape me that the waitress is offering you a hot dog on meatless Tuesday. John Godfrey Saxe once said, “Laws, like sausages, cease to inspire respect in proportion as we know how they are made.” Which reminds me of the old joke about a customer who returned some hot dogs to his butcher, complaining that the middle section was filled with sawdust. The butcher replied, “Times are tough. It’s hard enough making both ends meat…”
The Old Wolf has spoken.