Frightfully clever crossover technology marketing

The picture below submitted to reddit by /u/golmal7 shows a flexi-disc CD by Kid Koala entitled “15 Blues Bits.”

AjJVz7a

The top side of the CD comes impressed like a vinyl record, and the disc comes with a cardboard gramophone that you can play.

Here’s a video of the record being played with the included kit:

And here’s what it sounds like on a regular turntable:

I have no idea whether the music on the CD is any good, but that’s innovative marketing.

The Old Wolf has spoken.

“Content from the Web”

Most websites have them. Clickbait links that are randomly generated by affiliate marketing programs like Google’s AdSense. Here’s an example from one of my favorite news aggregators, Newser.com:

Content

This isn’t content; every single one of these are advertisements, and direct users to deceptive or disreputable websites.

These links lead to the following websites, from left to right and top to bottom:

1) Instantcheckmate.com: Flagged by WOT for spam and scam. Sample comment: “Started receiving huge amounts of spam immediately after they got my email. Luckily I did not give my credit card details to these scammers!

2) TotalLifeGuru selling a product called Test X180 Ignite. Your “free sample” will cost you $4.99 S&H, for which payment you will be required to provide your credit card information. Per their terms and conditions, you will automatically be enrolled as a “member” in their Test X180 Ignite VIP Membership Program. As a reward, 18 days later, and every 30 days thereafter you’ll get a new supply for only $79.95 plus $4.99 S&H plus tax. And you can be very, very sure that this program is either impossible or ferociously difficult to cancel. But they have your credit card, and those charges will keep coming, and coming, and coming, just like the Energizer Bunny.

3) Again, TotalLifeGuru recommending a penny auction site called Quibids. Flagged by WOT for scam, misleading claims or unethical, poor customer service experience, and others. Penny auction sites are a guaranteed money loser for all but a very few. From the AARP website:

“That $30 camera represents 3,000 bids. At a dollar a bid, the website could take in $3,000 on that auction item; not a bad haul for a $600 camera. However, even if you are the winner, you will likely end up paying more than the final sale price, depending on how many bids you submitted along the way. For example, if you placed 100 bids at a dollar each, your out-of-pocket will be $130. Still a good deal, but not as fantastic as it might appear at first.”

4) Weekly Financial Solutions recommending a loan program called “EasyLoanSite,” with the headline ”

Little-Known Government Lending Program Offers Ridiculously Low Mortgage Rates!

EasyLoanSite functions much the same way as “Lower My Bills;” in other words, they will gather as much personal information from you as you are willing to provide, “recommend” a few mortgage loan affiliates, and sell your information to every marketer in the world and a few on Rigel V. A sample comment over at ripoffreport.com

Filled out all the requested information to get an estimate of what I would save by refinancing my mortgage…when I get to the final screen they say “sorry we’re not able to help you but here’s a list of mortgage companies (ads) we recommend you contact.”

5) Again, TotalLifeGuru selling a product called Probioslim. Your “free sample” will cost you $2.99 S&H, for which payment you will be similarly required to provide your credit card information. Per their terms and conditions, you will automatically be enrolled as a “member” in their Probioslim VIP Membership Program (sounds very similar to the program mentioned above in No. 2.) Similarly, 18 days later, and every 30 days thereafter you’ll get a new supply for only $69.95 plus $4.99 S&H plus tax. The most unsettling part of this agreement is as follows:

I understand that this consumer transaction involves a negative option and that I may be liable for payment of future goods and services under the terms of the agreement if I fail to notify the supplier not to supply the goods or services described.

This is legalese authorizing the company to bill you for future shipments, even if you failed to read the fine print. Companies that operate in this manner have the ethics of a hungry honey badger, and should never be dealt with. Their products are also, in all likelihood, ineffective garbage with no discernible value.

6) Leads you to a long, noisy whiteboard presentation for Pimsleurapproach.com, about which I have already written on two occasions. The Pimsleur approach as marketed by Simon and Schuster is great. I love it as a springboard into a language. Pimsleurapproach.com, however, uses the same ghastly marketing techniques of offering you a cheap intro, followed by a membership program that will send you a new “evaluation” course every 60 days, for each of which you will be billed only four easy installments of $64.00 unless you cancel – which will be very hard to do. This bottom-feeder company thrives on those who don’t read the fine print and who won’t understand why their credit card is being billed for so much and so often.

7) One more TotalLifeGuru shill page for a vitamin called “GetAwayGrey.” A mix of common ingredients mixed with wild claims, this vitamin compound claims to reverse grey hair.

bullshit1

Stay away from such rubbish. It’s like taking sugar pills, but very expensive ones: $29.95 plus S&H for a month’s supply of worthless trash.

8) Lastly, another TotalLifeGuru web page hawking Kerafiber, junk you put on your head to minimize the look of balding. A recent user review at Amazon:

Clumpy, powdery and a waste of money. Would never leave the house with this on. Nothing natural looking about it.

At least this website doesn’t sign you up for a recurring and annoying autoship program without your consent. Regarding TotalLifeGuru, I wonder how many junk products his website shills for, and how much they get for redirecting traffic to these worthless products?

The bottom line is that every one of these “Content from the Web” links are worthless, deceptive and, to my way of thinking, unethical. Companies that value their reputation would do well to stay away from programs that inject such garbage onto their websites.

The Old Wolf has spoken.

Forskolin – It sounds vaguely indecent.

junk

Just got this in my spam box today. It appears that Dr. Oz has now moved from hawking garcinia cambogia to this new garbage, Forskolin. The name sounds thoroughly unsavory for reasons I won’t go into here.

I found a great post over at Science Based Medicine that says many of the things I’d normally post here, so I’ll just refer you to that article, and other posts on the same website are worth reading as well. One good quote I will extract – all of these weight-loss nostrums

“…fit the same pattern: a small grain of plausibility, inadequate research, exaggerated claims, and commercial exploitation. There are always testimonials from people who lost weight, probably because their will to believe in the product encouraged them to try harder to eat less and exercise. But enthusiasms and fads don’t last. A year later, the same people are likely to be on a new bandwagon for a different product. Dr. Oz will never lack for new ideas to bolster his ratings. Enthusiasm for easy solutions and for the next new hope will never flag as long as humans remain human.”

In short, it’s all bulldust. But as network marketers will tell you, health and wellness is a trillion-dollar industry, and everyone is trying to get a slice of that pie. As one associate put it, that business is big enough that it would be sufficient to lick the knife that cut the pie. The sad part is, the pie is a lie. Most of what is hawked and marketed has little or no value. As I mentioned over here, if you want to release weight, eat less, eat better, and exercise more.

As a final note, a couple of rules of thumb regarding spam messages like the one above.

  1. It’s a scam. Legitimate businesses don’t advertise using spam
  2. Never click the link that says “unsubscribe.” You’ve just confirmed to these unethical dipweeds that your email address is real and active. It will be sold to other scumbags, and your level of spam will increase.

Be careful out there.

The Old Wolf has spoken.

Clickbait: Deconstructed.

This delightful Epic News video by Peter and Chris (two Irish gentlemen with sharp wit) deconstructs the nature of clickbait to make it easy to recognize. The video is irreverent and lowbrow, but spot on and hilarious. Watch at your own risk.

For those who want the executive summary:

You usually see a highly-sensational title that completely misrepresents and oversells whatever content there may or may not be.

Take a headline like “19 Reasons Why Young Marlon Brando Will Ruin You For The Rest of the Day.”

What do these headlines even mean?

What follows is a summary of how to generate successful clickbait:

  • Don’t waste your time generating original content.
  • Spend your day lurking on link aggregator sites such as reddit and repackaging other people’s stuff to get maximum shares on social media.
  • Add a ridiculous claim about something that will happen provided you CLICK

1) Take a simple video of a homeless man playing a tin whistle for his dog.

This homeless man’s music (will change your life) / (will restore your faith in humanity) / (will make your jaw drop) / (will shock you)

2) If possible crowbar in gender, race, or social issues to make it more provocative:

This blind homeless man’s amazing music for his terminally-ill (gay) dog will restore your faith in humanity.

3) Remove as much descriptive information as possible from your headline to create what the industry calls “a curiosity gap.” Replace it with Hyperbole. If the reader can tell what the story is about at a glance, you’ve FAILED!

Wow! A Blind, Homeless man Befriended an Old Adorable Lost Dog, and What Happened Next Will Restore Your Faith in Humanity.

4) If possible, turn it into a bogus list somehow. Use age and target demographics for greater impact.

16 reasons why only 90s Kids from England will Keep Calm and Carry On While Understanding Why This Blind Homeless Man and His Full-Blown Dog-AIDS-Infested Best Friend Will Restore your Faith in Humanity and Change Your Life (Forever).

5) Add a hashtag

#jenniferlawrence

If you need good examples of clickbait, toddle over to ClickHole, the Onion’s (semi)-parody website originally designed as a sharp stick in the eye to BuzzFeed and Upworthy, but now taking on all the media without discrimination.

As the presenters say, there’s a place for this kind of bulldust tabloid journalism, because enquiring minds want to know. The problem arises when so-called “real news” outlets try this stuff and are deadly serious about it.

cnn

Now I need to confess that I often scan media outlets and reddit and other sources for things I consider interesting or worthwhile or socially relevant, and share them with my social circles. However, I don’t think I’ve ever asked anyone to “like and share” anything. I’m not a like farmer, it’s a poor way to make money.

The Old Wolf Has Published a Blog Post Accessible from Almost Anywhere in the World, and Reading It Will Change Your Life Forever! #Monsanto

Those dratted robocalls

Got one today from 906-209-8746, and as usual, no one was there.

I have written about this scam before at “The FTC vs. The Hydra,” but an excellent description of these calls was left at 800notes.com by user NAS about one of those never-sufficiently-to-be-damned “credit card services” calls. It was valuable enough I thought I’d repost it here to give it wider exposure.

Unsolicited/Nuisance/Fraud/SCAM/Prank telephone calls are here to stay.  Robotic calling technology is readily available and unscrupulous people will exploit it.  Get a life and deal with it.

Being on the National Do Not Call Registry will NOT stop these calls.  Most of them come from overseas operations that are spoofing numbers in the United States.  They are outside of US laws and jurisdiction.  Your government is NOT the least bit motivated to protect you from this kind of harassment, either on your land line or cell phone.  The Registry only blocks a very tiny percentage of potential callers.  The legislation was written to protect political interests, not your privacy.  It is basically worthless.

Do not be surprised (or upset) if/when the caller hangs up as soon as you answer.  When your phone rings, they have completed their job.  These callers are NOT interested in talking to you.  They get paid for each phone connection made.  Any engagement of you in conversation takes away from their time to call other numbers.  What they are doing is compiling a list of “live” numbers so they can sell it to other scammers.  They are also looking for “dead” numbers to spoof for their future calls.

A hang-up call can also be an overseas “one ring scam” to get you to call back and sock you with exorbitant international or premium service call fees.  Typically those scams target cell phones, and originate form area codes 242, 246, 264, 268, 284, 345, 441, 473, 649, 664, 758, 767, 784, 809, 829, 849, 868, 876, and 869.  (You don’t have to dial a country code to call these international numbers.)  If you don’t recognize who is calling, forget about it.  Don’t answer.  DO NOT call back, unless you’ve got $20.00 per minute to burn!  If it’s important they’ll leave a message and/or call again.

What can you do?

1) Block the calling number.  Most cell phone service providers (and some cell phones themselves) have blocking services.  Many land line phone providers also have blocking services.  Contact your service provider (cell or land-line) to find out how to do it.  For a nominal one-time investment you can purchase a simple plug-in add-on device that allows you to manually block numbers to your land-line (Google “call blocker”).  Note that these callers don’t use a number very long before they switch to another and hit you again.  Get used to it.  It’s an unadvertised perk of having phone service.

2) If you do answer a call and get a real person talking to you, you have established a “business relationship” which takes you out of any Do Not Call Registry restrictions with them….as if they were abiding by those regulations anyway.  Engage them in non-committal conversation as long as you possibly can.  Act VERY interested.  Mess with their minds.  Give them phony credit card numbers.  Give them fictitious addresses.  Make up names.  Consume as much of their time as you can.  While you are taking up their time they cannot harass someone else, so you are performing a vital civic service.  When they do finally hang up, block their number on your phone.

3) DO NOT call them back!  DO NOT select the button that is supposed to remove you from their database.  These actions only registers your phone number as valid so they can add it to their list to sell to other scammers.  Such action also establishes that you have “done business with them before” which takes you off of the Do Not Call Registry for them….as if they would even consider abiding by the law anyway.

4) Telephone communications are regulated by state and federal governments.  Carry a card with the phone number of your State Attorney General (who has the responsibility of enforcing telecommunications laws).  When you get an unsolicited call tell them that they have caught you on a phone that can’t be used for personal use (or they’ve caught you on your cell) and ask them to call back on a different number.  Give them the Attorney General’s number, hang up, and immediately block their number on your phone.

The Old Wolf has spoken.

How to attract more spam

nospamcan

Got this in my mailbox today, from the spammer or spamming group which has been very active in the last couple of months:

From: Ford Fall Clearance <fordmakesthebest@host1.everyonehugecarclearance.net>
Subject: Re: Ford Dealers are Slashing-Prices. All Models Must Go..
To: <redacted>

FORD SEPTEMBER AUTO CLEARANCE
——————————————————————
<redacted>

Don’t miss out on the “Ford End-of-Summer Saving Event”
Limited-time special pricing on select Ford models
Compare offers to find the lowest price here:
http://xxx.everyonehugecarclearance.net
(Use the link above to view this message in your browser)
————————————–
message id 4335021

Click that link (which I have obfuscated so it goes nowhere) and you will be taken to the website of iMotors.com:

spam1

The spam email was from “Ford,” so this particular page focuses on Ford vehicles, but you can select any make and model, and I’m sure the “affiliate marketer” has pages for every brand which they blast out on a daily basis.

So, let’s put in some bogus information here – notice that the phone number and the email are both for the Federal Trade Commission. Enver Hoxha was the communist dictator of Albania for decades.

Spam2

That should generate some interesting emails and phone calls at FTC headquarters. Notice that by submitting your information, you agree to be called, robo-called, emailed, texted, etc. by anyone and everyone in the universe.

So what did I get for submitting my information?

Spam3

That’s right: Nothing. Even if I select my make and model on this page, and click “Search,” I still get the same result. Nothing.

But wait, there’s more.

Spam4

Now you get to give them a mailing address, so that your junk mail will increase by a factor of 100.

But don’t stop now! There are more deals ahead!

Spam5

Look at all this information they want you to hand them, including your birth date and social security number.

NEVER GIVE OUT THIS INFORMATION TO RANDOM WEBSITES!

That’s not just advice, that’s a command. Just don’t ever do it. You’re inviting identity thieves like a porch lamp invites moths.

I run an online business (several, actually) and part of our privacy policy reads like this:

We don’t know how it would be possible for anyone to hate spam more than we do.  In the same breath, we are aware of the challenges and inconveniences associated with identity theft.  As a result:

  • Your information will never be sold, traded, given away or otherwise divulged to anyone, and we do not purchase names from other companies.
  • We do not keep any financial data (i.e. credit card numbers) on file.
  • We do not buy information or names from others.
  •  We do not advertise by spamming. Ever.

Unfortunately many businesses do not subscribe to such policies, and you can be guaranteed that anything you respond to in your email that was unsolicited or from a company you have never done business with will result in an even greater flood of spam, or possibly criminal misuse of your information.

Be careful out there.

The Old Wolf has spoken.

The Times Square Smoker, 1943

05ypASd

Photo found at /r/HistoryPorn, posted by /u/DaHitcha. Text along with the image:

In 1941 a billboard was installed that marked one of the most well knows advertising campaigns in history; Camel cigarettes. This billboard was apart of Times Square’s history for 26 long years. The billboard displayed a man blowing smoke toward his audience with “Camel” gleaming in bright lights.

For two and a half decades the Camel Cigarette was advertised with two novel billboards that were so clever they easily caught the attention of the passing public. Known as spectaculars, these billboards blew the illusion of a giant smoke ring every four seconds. Steam from a piston-driven diaphragm was forced out of a hole, and this mimicked a person smoking. The spectacular most often photographed was located in New York City’s Times Square at 44th Street and Broadway. Some consider this Camel billboard the most famous of all outdoor advertising signs.

I grew up in New York, and I remember this sign well, as will my friends of that era. As a kid I remember standing for as long as I could watching the smoke rings… on calm days they would travel halfway across Times Square. I was sorry to see it go.

Over at Facebook, Marie-Lou Chatel created a colorized version of this photo which gives you a better feel for how it looked:

color camel

Cigarettes and alcohol were a huge percent of advertising back in the day. My own mother was a commercial actress, and Camel selected her as their spokesperson for a time. I remember she’d get a carton a week in the mail as part of her residual compensation.

Cigarette use in the US has been declining steadily since the tobacco heydays:

cigarette use

I’m sure the tobacco industry is unhappy about this, but they have more than made up for their domestic losses by exporting their products of death to foreign economies; while both consumption and exports are on a gradually declining trend, it’s interesting to note that foreign exports still more than double domestic consumption.

political_clip_image001

It is to be hoped that at some point in the future, tobacco will be once again considered a useless weed with no commercial value, thus saving countless lives and healthcare costs in the process.

The Old Wolf has spoken.

To lose weight, take these drops (oh, and eat a 1200 calorie diet…)

homeopathy-debunked-because-its-just-water

It’s not good medicine for a representative of one nutritional product to bash those who rep for another. In my world of ethics, it’s just not done. As a result, I won’t mention any product names in this post, but I want to make a general comment about the way many weight-loss products are advertised and hyped.

Below you’ll find an example, using a homeopathic product as the teacher in the moment, which claims to flush fat and toxins out of your body.

The product concerned contains a panoply of things like Nux Vomica, Ignatia Amara, and about 8 others at 6x and 12x dilutions; the instructions call for placing 10-15 drops under the tongue three times a day.

Oh, yes… and also to eat a 125o-calorie diet while using the products (which cost $150.00 for a bottle of each).

The science behind homeopathic dilutions guarantees that at dilutions of 6X and 12X, there is virtually *no* active ingredient whatsoever in this product – no molecules are left. The physics of Avogadro’s number is incontrovertible.

If you consider the instructions for use of this product, and completely eliminate any reference to the product being referenced, any patient who faithfully complies with these guidelines will have success with weight loss.

Given the average caloric intake of 2,000 KCal for a female, a 1250 calorie diet will result in consistent weight loss, especially when combined with water intake and regular exercise. This weight loss will occur whether or not the patient

* takes homeopathic drops
* sings an aria from “Aida”
* stands on her head and spits nickels, or
* eats a spoonful of portland cement with each meal.

If you are a person of science and reason, you owe it to yourself to take a hard look at the scientific reality of what is going on with homeopathic or other similar weight-loss products, instead of being dazzled by all the marketing weasel words.

The Old Wolf has spoken.

 

So about that “Complimentary Trip” (Part II)

Click through for Part I of this travel scam.

So after sending in my certificate to IIG Promotions, including a SASE, we received this from Travel Select Rewards:

“Dear [Recipient]:

Thank you for choosing the Travel Select Rewards 7G.

Enclosed is the Certificate you selected. Please read all the terms and conditions before sending in the Registration Form included in your Certificate. We will not be able to take any calls prior to registering your selected certificate(s). [In other words, we’re not going to help you with this process. If you make the tiniest mistake, you’re screwed.]

IMPORTANT: Depending on the reward you have selected, your Registration Form must be received within 21 days or 30 days from the issue date of your Reward Certificate, or your Reward Certificate is void. Please reference the certificate(s) for clarification of all the terms & conditions and time requirements. Voided certificates will not be acknowledged or returned.

Reward

Here, in full, are the terms & conditions referred to everywhere. My comments are in [brackets and in blue.]

TERMS AND CONDITIONS

You have received an exciting airfare promotional offer. [Note: Unlike the original postcard, this is not a “complimentary vacation.”] Below you will find the terms and conditions regarding this promotional offer. These terms are important to the processing of your reservation. Please carefully read them in their entirety.

[How many people will actually take the time to do this? “I have read and accept the End User License Agreement” is one of the most-frequently told lies on the internet today.]

Description of the Program:

This offer includes round-trip coach airfare departing to and from a major US internaational airport within the continental U.S., Puerto Vallarta or Cancun, Mexico and three days and two nights of standard hotel accommodations for two adults (double occupancy required). Recipient and guest must be 21 years of age or older, be a U.S. citizen and possess a valid driver’s license and a major credit card. A purchase of two additional nights of accommodations at an IIG Promotions approved hotel property will be required if the recipient selects a Mexico destination. [Note: at no time does the “offer” say anywhere that you have won a “free trip.” If you got this certificate as the result of sitting through a high-pressure vacation club presentation, be assured that it is worth precisely $0, and will end up costing you a lot of money.]

Registration Form Requirements:

Log on to http://www.rewardregistrationcenter.com to build your IIG Promotions online profile within 30 days of the issue date of offer. Once your offer is registered, you will be provided a link to your Travel Request Form (TRF) to begin the booking process.

If you do not have internet access, you may complete the attached Registration Form and return the original (NO COPIES) to IIG Promotions. Registration Form must be received within 30 days of the issue date of offer. Once your registration is accepted, a TRF will be emailed to you within 14 business days to begin the booking process. If an email is not provided, a TRF will be mailed to you. [Notice all the time-sensitive dates in this offer. Any delay whatsoever, whether your fault or not, will void the offer.]

A $100 refundable deposit in U.S. Dollars, in the form of a money order or cashier’s check will be required at the time of mailing your TRF. Failure to follow all registration requirements, terms of offer, and deposit not being received in the time frame specified renders offer & certificate void without exception. Mail all correspondence to IIG Promotions, P.O. Box 3479, Lake Havasu City, AZ 86405 [Based on the myriad complaints out there about this outfit, getting any money back from them is either impossible or a nightmare. The fact that they only accept payment in money orders or cashier’s checks is a huge red flag.]

General TRF and Offer Requirements:

  • Three different preferred dates of departure and destinations are required. [They’ll validate the cheapest one for you.]
  • A 60 day minimum advance notice for preferred travel dates is required. [So they can find the cheapest fare.]
  • Preferred travel dates must be in chronological order and be at least 30 days apart.
  • Offer is for double occupancy and both travelers must travel on the same itinerary.
  • Monday or Tuesday departures only [This limits your options significantly. If you didn’t take the time to read these terms and conditions carefully and propose travel dates outside these two days, your entire offer will be voided and the cost will be sky-high.]
  • Refundable deposit will be applied to outstanding travel fees and taxes due at time of booking.
  • Recipient is required to pay all government taxes, carrier/supplier imposed fees, ticketing/servicing fees (approximately $119 to $219 per person) and any upgrades selected at the time of booking. These fees will vary based on the destination and dates selected.
  • Recipient and guest’s base coach airfare (excludes government taxes and carrier-imposed fees) is not to exceed $200 per person. [Note: your base fare can’t be more than $200.00, but taxes and fees will most likely be at least $219 per person. This is hardly what classifies as a “deal” in anyone’s book. In the end, you will end up paying almost as much or more for a trip than if you had booked it yourself online using a travel aggregator and looking for your own deals.]
  • Payment must be made using a major credit card; payment cannot be refunded after travel is confirmed. [This makes it impossible for you to get your funds back if anything goes sideways.]
  • Departure and arrival destinations are restricted to IIG approved international airports. [But they don’t tell you which ones those are before you send in your $100 deposit.]
  • Hotel accomodations are at one of hundreds of nationally known hotels in our system such as Intercontinental, Choice, Wyndham, and other hotel affiliates.
  • Only one offer per household will be issued during the promotional offer time period and all travel must be completed within 12 months from your issue date.

Correspondence:

To keep offer from becoming invalid, all correspondence is time sensitive and needs to be returned by mail in the designated time frames. [If you don’t, the whole ball of wax is void.] You will receive a written confirmation with directions and check-in times (if applicable) by mail or email about two weeks prior to your departure date and only after your vacation has been paid in full for any outstanding governmental taxes, service fees and or additional travel services if ordered through IIG Promotions. It is important that you do not leave for your getaway vacation until you have received written confirmation. IIG will not be responsible for travel arrangements made prior to the confirmation of your trip.

Miscellaneous:

Request for travel dates, cities, ports of departure, travel itineraries and airport offerings outside what is allowed in this promotional offer will result in your travel becoming a discounted trip. [The price of that discounted trip will be astronomical. Have a look at some of the complaints.] Once reservation is booked, failure to show for hotel reservations will result in recipient being charged the full retail value of offer [guaranteed to be some astronomical random number.] Some destinations may be considered high demand year round. This offer is valid for weekday travel during low season with year round usage when available for a surcharge [guaranteed to be astronomical.] During high season, special events, weekends, conventions, holiday and peak travel periods a surcharge [guaranteed to be astronomical] will apply, when available. Holidays and Peak Travel Periods are defined as one full week before, during or after any major government holiday or during the months of March, June, July and August. Non-stop flights, class of service of accommodations, length of getaway not covered in offer are available upon request and require an upgrade fee [guaranteed to be astronomical.] Primary certificate holder must make deposit payment. [If someone else pays the deposit, the offer is void, and good luck getting that money back.] All travel components are restricted to Published and Tariff fares. All travel components are subject to IIG’s promotional availability and booked at IIG’s sole discretion. IIG reserves the right to substitute offer components without notice. This offer does not include the cost for additional guests, extra nights and upgrades or any type of incidental expenses such as but not limited to food, beverages, hotel amenity/resort fees, government taxes, gratuities, travel insurance, and service charges, Sorry, no pets. IIG is not responsible for travel suppliers schedule changes. IIG will make every effort to accommodate your preferred travel date(s) but has the right to add, delete or substitute travel dates, resort, hotel and or destinations. IIG has the option to substitute another promotional travel offer of equal or greater value if this offer becomes unavailable.

Refund/Cancellation Policy:

If a need arises to change travel or services booked, all reservations are final and non-refundable. [Sorry, you’re screwed again.] Cancellation Policy – Cancellation penalties apply and certificate will be ineligible for future use. [Good luck getting any of your money back, sucker.] Confirmed reservations may be changed based on travel supplier policy and at IIG Promotions sole discretion, a minimum fee of $25 applies [but you can be sure it will be a lot more] and is the sole responsibility of the recipient. Should you need to cancel your reservations, prior to being booked, IIG Promotions must receive written notice 30 days prior to the expiration of your travel offer. Cancellation must be sent U.S. Certified mail to: IIG Promotions, P.O. Box 3479, Lake Havasu City, AZ 86405

Limit on Redemptions:

Failure to adhere to the terms and conditions outlined in this offer or appear on a confirmed reservation, late correspondence, submission of an incomplete Registration and or Travel Request Form, will result in forfeiture of offer and wil not be acknowledged or returned. Reissue Policy – IIG Promotions does not assume any liability or responsibility for lost or stolen certificates. [This clause is the biggest loophole of all. If you make a single mistake anywhere along the byzantine booking/redemption process, your offer goes up in smoke, and they don’t even have to tell you about it. Your deposit, were you foolish enough to send one in, vanishes like the dew under a desert sun.]

Non-transferable: No Cash Value:

[Brother, they got that one right.] This offer is non-transferable and cannot be sold or redeemed for cash, nor shall any rebates, refunds or credits be issued for any unused time, day (s) or space. This offer is not valid in conjunction with any other discount or promotional offer, nor is it valid for use with group travel. A group is considered two (2) or more families traveling together or meeting at the same destination with the same arrival date.

Limitation of Liability:

This offer us void where prohibited by law. IIG Promotions reserves the right to substitute the components of the offered vacation and varied itinerary with equal or greater value without verbal or written notification should circumstances so require. [Don’t ask, we won’t tell.] IIG Promotions does not assume any liability for damage, expense, or inconvenience, nor for any loss, injury or death or damge to any person or property at any hotel or on any aircraft/ship, or in transit to or from said hotel/aircraft/ship or for any cause whatsoever due to delays, cancellation due to nature, mechanical breakdown, strikes, or acts of God. All federal, state and local laws apply. IIG Promotions assumes no responsibility for any promises or claims, written or verbal made by anyone, other than those made in the terms and conditions provided herein. [In other words, if the pitchman you talked to promised you anything at all, if it’s not in this contract, you’re out of luck.] This is a promotional offer [note: not a “prize” or a “free vacation”] and is not to be sold to the end user without prior written consent from IIG Promotions. This offer is not to be used as an employee incentive, by any affiliate of IIG Promotions or the sponsor’s affiliate. The offer is null and void if it is used incorrectly [that’s a huge loophole]. In the event of any mediation, arbitration or litigation relating to this Agreement, the parties (1) agree to the exclusive personal jurisdiction of the state courts located in Mohave County, Arizona and the federal courts located in Phoenix, Arizona, and (2) waive any claim of inconvenient forum. [If you don’t like using our bought-and-paid-for justice system, tough luck.]

You may cancel this contract without penalty or obligation within 30 days from the date of purchase or receipt of the vacation offer/certificate, whichever occurs later. You may also cancel this contract if accomodations or facilities are not available purusant to a request for use as provided in the contract. If you decide to cancel, you must notify the seller in writing of your intent to cancel by returning the certificate and sending notice to IIG Promotions, P.O. Box 3479, Lake Havasu City, AZ 86405. IIG Promotions is registered with the State of Florida as a Seller of Travel. Registration No. 37367. [Note: this whole scheme is a devious way of selling you an overpriced trip unter the thinly-veiled guise of an “exciting offer.” Remember: you get what you pay for, and TANSTAAFL.]¹ No person should rely upon reprentations other than thoe included in these terms & conditions. [Read: We know that our salesmen out there are going to lie through their teeth to you, and we take no responsibility for anything they say.] This contract is for the purchase [Note: “purchase,” not “reward.”] of a vacation certificate and puts all assignees on notice of the consumer’s right to cancel under section 559.933, Florida Statutes. California Seller of Travel Registration No. 2093731-50.

To streamline the process, we will not be able to handle any phone calls prior to receiving your registration form. [This is repeated multiple times. They don’t want to talk to you or explain anything. If you make a mistake, it voids your certificate and “offer.”

TL;DR – This is not an award or a complimentary trip. It’s an offer to sell you travel, and a very deviously-designed one at that. You think you’re getting a deal, but in the end it’s almost a guarantee that it will cost you more than if you had booked the travel yourself (assuming you did good research.) The people who operate this company and their attorneys must have been pimps and pedophiles in a previous life.

At any rate, I went to the website² and registered as requested. I was promised an email with further details in return. Stand by for Part III.

The Old Wolf has spoken.


¹There Ain’t No Such Thing As A Free Lunch

² Just for yucks and giggles, the additional Terms and Conditions on the Website (which didn’t display properly, by the way – I had to “view source” on that page to see them) are below:

Acceptance of Terms of Use. This Web site and the services offered on it (the “Service”) are owned and operated by Infinity Travel. The Service is provided to you pursuant to the terms and conditions of this Terms of Use and any operating rules or policies that may be published by Infinity Travel (including the Privacy Policy), as may be amended from time to time (collectively, the “Agreements”). You shall mean you, any invitee of yours, and anyone who may receive a gift or credit from you which is redeemable by using the Service. BY USING THE SERVICE, YOU ARE INDICATING YOUR AGREEMENT TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS CONTAINED IN THE AGREEMENTS. User Responsibilities. By consenting to the Agreements, you agree: To represent only yourself on the Service, and no other persons, living, dead, or imagined; the Service may only be used by natural persons (i.e., individuals) on their own behalf and not by or on behalf of any commercial entity unless explicitly permitted by Infinity Travel; To provide accurate information to Infinity Travel, including, but not limited to information required to register with the Service; To not use the Service to: Reproduce, duplicate, copy, sell, resell, distribute, publish or exploit for any commercial purpose the software, products, or services provided by Infinity Travel or obtained through the Service without obtaining the express, prior written consent of Infinity Travel. This restriction includes any attempt to incorporate any information from the provide for your own access to the Service, including but not limited to obtaining and maintaining all telephone, computer hardware and software, and other equipment and paying all related charges. Privacy. As part of the Service registration process, you will provide certain personal information to Infinity Travel. Your personal information will only be used in accordance with Infinity Travel’s Privacy Policy. Infinity Travel reserves the right to, but is not obligated to, inform you by email of changes or additions to the Service or of any Infinity Travel related products and services. Vendors and Goods and Services Infinity Travel and your organization will not be liable for any loss or damage incurred as a result of any interaction between you and a vendor accessible through the Service. All matters, including but not limited to delivery of goods and services, returns, and warranties are solely and strictly between you and the vendor. You acknowledge that Infinity Travel and your organization do not endorse or warrant the vendors that are accessible through the Service nor the goods and services that they provide. In the event of any mediation, arbitration or litigation relating to this Agreement, the parties (1) agree to the exclusive personal jurisdiction of the state courts located in Mohave County, Arizona and the federal courts located in Phoenix, Arizona, and (2) waive any claim of inconvenient forum.

L.S./M.F.T (Like Strike Means a Facebook Touch-up)

In the last couple of days, two individuals have written about experiments that they conducted at Facebook.

Mat Honan, at Wired, wrote about what happened to his Facebook feed when he “liked” absolutely everything he saw for two days.

Facebook_like_thumb

At the same time, Elan Morgan was conducting a similar experiment… by not liking anything at all, and when she saw Honan’s post, was inspired to write about her experience.

Facebook

Before you go on, I recommend you read both articles in their entirety. There are some good thoughts in each, addressing more than the facebook issue. I will quote this, from Schmutzie’s blog post:

The first thing I noticed was how difficult it was to not like things on Facebook. As I scrolled through updates, my finger instinctively gravitated towards the Like button on hundreds of posts and comments. It has become a gut-level, Pavlovian response. I saw updates I liked or wanted others to know I liked, and I found myself almost unconsciously clicking my approval.

The Like is the wordless nod of support in a loud room. It’s the easiest of yesses, I-agrees, and me-toos. I actually felt pangs of guilt over not liking some updates, as though the absence of my particular Like would translate as a disapproval or a withholding of affection. I felt as though my ability to communicate had been somehow hobbled. The Like function has saved me so much comment-typing over the years that I likely could have written a very quippy, War-and-Peace-length novel by now.

I have experienced much the same thing myself. Clicking that “like” button has become addictive, similar to the upvote/downvote arrows over at reddit. Both these articles made me think over the nature of my participation at Facebook.

A side note: my feed is full of other things, of course – lots of promotion from people running businesses, lots of politics, and – it goes without saying – lots of kittens and Pinterest shares. But, it is worth mentioning, no advertisements – I use FB Purity, which cleans up my Facebook feed in a way that makes it tolerable to use and much less noisy and chaotic. Social Fixer accomplishes the same thing. If you’re not using one of these, I highly recommend checking them out.

As for myself, I use Facebook to share things that are important to me; ideas, feelings, issues that I feel deserve attention, and to keep in touch with those people in my life who help me move forward. The “like” button has been a quick way of exchanging “strokes,” a concept introduced by transactional analysis and defined as “a unit of recognition.” As people, we need these strokes. Those who don’t get them on a regular basis end up feeling alone and isolated; even those who are introverted by nature and prefer solitude to social interaction need this kind of recognition and contrive to get it in other ways that serve them best, including self-stroking.¹

Mr. Honan noticed that by liking everything, he disovered that

“My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.”

Contrariwise, Schmutzie (Elan Morgan’s alternate pseudonym) discovered that refusing to like anything and posting meaningful comments instead resulted in the exact opposite:

“Now that I am commenting more on Facebook and not clicking Like on anything at all, my feed has relaxed and become more conversational. It’s like all the shouty attention-getters were ushered out of the room as soon as I stopped incidentally asking for those kinds of updates by using the Like function. I have not seen a single repugnant image of animal torture, been exposed to much political wingnuttery, or continued to drown under the influx of über-cuteness that liking kitten posters can bring on. (I can’t quit the kittens.)”

Yeah, I enjoy the kittens, too. But what a contrast! By not using the “Like” button, one effectively short-circuits Facebooks ad-targeting algorithm and allows a more human environment to prevail.

I can’t tell you how much I like this concept… but I’m not going to click the button.

The Old Wolf has spoken.


¹That’s not what I meant and you know it. Get your mind out of the gutter.